The National Gaming Authority (ANJ), well known for its vigilance against betting abuses, is preparing to show its commitment to amateur sports. In August 2025, it announced an original partnership: to sponsor fourteen amateur clubs during the 2025/2026 season, in order to raise long-term awareness of the dangers of sports betting.
The ANJ has understood that prevention is not limited to virtual campaigns. By establishing itself locally, via clubs that are popular with young people, it is seeking to spread a strong message: sports betting is not a harmless game.
How the campaign will be rolled out
Behind this initiative is SportEasy, a well-established player in the amateur world. Together, they will launch a campaign in which the selected clubs will become true ambassadors. Each club will receive a complete set of kit (shirts, shorts, socks) bearing the ANJ logo, as well as a €450 voucher to support their internal activities. In all, 196 outfits will be distributed, with a total financial contribution of €6,300.
These ambassador clubs will do more than just wear the uniform. They will be leading local awareness-raising initiatives that go beyond a simple spotlight. The message: understand the risks of uncontrolled betting, but above all embody this awareness in the very places where passion for sport is built.
A strategy that has been followed since Euro 2024
This initiative did not come out of the blue. It is part of a wider framework that began at Euro 2024 with a campaign called ‘Behind the mentions’. An effort to break down the glamorous image of sports betting and make it more realistic and aware. Shortly afterwards, at the launch of the French Open, the ANJ repeated its warning campaign, highlighting the risks associated with impulsive betting during major sporting events. Today, it is seeking to extend this awareness-raising campaign via amateur sport.
Towards European convergence?
This initiative is reminiscent of similar schemes in the Netherlands, where the Ksa ran a similar campaign during the 2024 summer sports season, attracting up to 48 million impressions. It shows that prevention through sport can reach a wide audience.
This partnership between the ANJ and SportEasy, far from being a simple publicity stunt, embodies an approach centred on active prevention. The 14 clubs have become mirrors of a message and bear a local responsibility. The first step has been taken: from words to action, from the virtual to the dressing room.