This year, PepperMill Casino has chosen to take a clear and assertive action: to support De Warmste Week with a donation of €5,000. Behind this sober announcement lies a story of responsibility, values and attention to realities that are too often ignored.
A donation that goes beyond the symbolic
PepperMill Casino has made a significant decision public. The donation of €5,000 to De Warmste Week is not presented as a publicity stunt, but as a thoughtful gesture rooted in conviction. The initiative supported focuses on people affected by invisible illnesses, situations that cannot be read on a face, but which weigh heavily on people’s lives.
These problems do not always manifest themselves visibly. They often settle into silence, hidden from view, while having far-reaching consequences.
‘These are issues that aren’t always visible, but have a very real impact on many lives,’ PepperMill Casino points out.
De Warmste Week, a fight against the invisible
De Warmste Week is not just another charity campaign; over the years it has become one of Belgium’s most emblematic solidarity events. This annual initiative has its roots in radio: back in 2006, Studio Brussel organised what was then known as Music for Life. The initial aim? To draw public attention to humanitarian causes through music, community involvement and fundraising.
Gradually, this radio action developed into a national movement. In 2013, the event was renamed De Warmste Week and became the major charity campaign we know today, supported not only by Studio Brussel, but also by other VRT channels, including MNM. Every year, in the week before Christmas, De Warmste Week invites people to unite around a social or humanitarian theme chosen for its importance and social resonance.
Over the years, De Warmste Week has funded a growing number of projects that meet a wide range of needs, from helping vulnerable people to local social initiatives, to awareness-raising campaigns on subjects that are often hidden behind banal appearances. By bringing together hundreds of local initiatives – charity runs, concerts, waffle sales, artistic performances and fund-raising by associations – the event unites a large part of the population around the values of solidarity and cohesion.
In 2025, De Warmste Week has chosen as its central theme support for people suffering from invisible illnesses, a concept that particularly resonates with PepperMill Casino. Thousands of participants, volunteers and media converge to give meaning to these challenges that are too often ignored.
A sector directly concerned
For an online casino, these issues are not abstract. PepperMill explicitly acknowledges that addiction and the protection of vulnerable players are part of its daily business. Responsible gaming, raising awareness and protecting vulnerable players are presented as values that our teams live by every day. It’s not a platitude, but a statement of fact: managing a gaming platform means being attentive to behaviour, weak signals and the risks associated with addiction.
Beyond the figures and declarations, this gift refers to human lives. Behind the words ‘invisible diseases’ lie people, families and journeys marked by hardship. By supporting De Warmste Week, PepperMill is reminding us that the impact of these issues is very real.