In an economic environment marked by uncertainty, Easygo has surprised by the scale of its performance: a net profit of AUD 257 million for the financial year ended 30 June 2025, according to accounts filed with the Australian Securities & Investments Commission.
Growth driven by two digital giants
Behind these figures are two platforms that are now key players in their respective segments: Stake.com, an online casino based on crypto-currencies, and Kick, a fast-growing live streaming service. Easygo is not content to be a mere investor: it provides the technological and operational infrastructure underpinning these services.
Ed Craven, founder and sole director on the accounts, and his American partner Bijan Tehrani, have built a strategy that combines technology, creativity and aggressive growth. With more than 21 million confirmed user accounts on Stake worldwide, the online gaming platform represents a significant part of the group’s business, even though it still faces increased scrutiny from international regulators.
Kick, meanwhile, is attracting a growing audience of content creators and viewers, who see the platform as a viable alternative to established streaming giants. While this growth is not without controversy, its progress illustrates a strong trend in the sector: the convergence of gaming and real-time community interaction.
Behind the figures: strategy and reorganisation
The year 2025 was marked not only by a notable financial performance, but also by a significant structural reorganisation. At the end of 2024, Easygo carried out a major movement of assets and liabilities, consolidating its global gaming and streaming activities under a single entity. This reshuffle brought net assets above A$5 billion – a strong sign of management’s confidence in their business model.
While some observers question the concentration of power and the implications of such centralisation, for investors and analysts these figures demonstrate a company capable of creating value in a highly competitive sector. The coming year promises to be a crucial one for Easygo, particularly with the planned opening of a new head office in Melbourne in 2026, in the Cremorne technology district. This modern campus is expected to almost double the company’s operational capacity and play a central role in the recruitment of specialist technology talent.
Regulatory issues and challenges ahead
However, this success story is not without its challenges. The platforms supported by Easygo, in particular Stake, continue to come under the scrutiny of regulatory authorities in several jurisdictions. Debates around the legality of operations, licensing and user protection remain at the heart of the sector’s concerns, particularly when it comes to services accessible to an international audience.
In addition, Kick’s rapid expansion, while exciting for content creators, raises questions about moderation and the social responsibility of online platforms. These issues, if not properly managed, could influence the environment in which Easygo and its subsidiaries operate in the future.
What 2025 will remember is the story of a company that has transformed two digital platforms into powerful growth engines – and, in the process, made Easygo a key player in online gaming and interactive streaming.