The Entain group, an international heavyweight in online betting, has just taken another step forward in its innovation strategy. New features are being launched simultaneously in the United Kingdom, the United States and Brazil, confirming the operator’s ambition to transform the user experience and establish itself as a technological leader in the sector.
Faster withdrawals and a more fluid application
One of the most spectacular changes concerns withdrawals. From now on, 90% of transactions will be completed in less than a minute. This is a considerable advance in a sector where the speed of payments is a key factor in customer satisfaction.
The improvement does not stop at financial flows. Entain has improved the stability and responsiveness of its applications, making the gaming experience more intuitive.
The rise of the live BetBuilder
While personalised betting has become standard, Entain is taking the concept a step further with the launch of the In-Play BetBuilder. This tool enables punters to create bet combinations in real time, thanks to the integration of live Opta data.
The innovation is based on one observation: in markets where it was already available before the match, BetBuilder generated an 80% increase in turnover, doubling its share to 12%. By making the tool available during matches, Entain hopes to appeal to a customer base hungry for immediacy and interaction.
The United States is banking on live same-game parlays
In the United States, the BetMGM subsidiary is rolling out a series of new services in partnership with Angstrom. NFL and MLB fans can now combine several bets on the same live match, with the same features due to arrive shortly for the NBA.
The app update is not limited to same-game parlays. It also includes integrated search statistics, Live Player Props (bets on a player’s live performance) and a cash-out option.
A strategy of continuous expansion
Innovation is not limited to sports betting. Every month, Entain enriches its offering with 150 new online casino games, 20% of which are exclusive or available as previews. This diversification strategy goes hand in hand with the launch of attractive loyalty programmes. To date, more than 40 million ‘coins’ have been exchanged by players.
This commitment to offering varied and unique content illustrates the Group’s long-term vision of building a global entertainment ecosystem.
The United Kingdom and Brazil, laboratories of local innovations
In the United Kingdom, Ladbrokes and Coral users can now take advantage of the ‘Quacca Bar’. This area allows users to quickly create and place betting combinations without leaving the application. More than 60% of bets already go through this new system, proof of its rapid adoption.
In Brazil, a fast-growing market, Entain has focused on a local approach with the launch of “Fantasy Markets”, “AccaBoost” and “Stats Pro”. The latter offers advanced data such as expected goals and real-time performance monitoring.
These initiatives illustrate a strong conviction: innovation must be adapted to the cultural specificities of each market.
Entain: towards technological leadership?
By combining speed, personalisation and localised content, Entain is demonstrating an ambitious strategy. The question remains: will these innovations be enough to sustainably transform the balance of the global betting market?