On March 6, 2025, FDJ, a major player in the French gambling industry, announced a strategic shift by adopting a new identity: FDJ UNITED. This transformation follows a series of significant acquisitions, including Kindred in 2024, as well as Premier Lotteries Ireland and ZEturf in 2023, further consolidating its position as a leader in the European lottery and betting market.
A renewed identity for a new era
This name change reflects the Group’s European scale while honoring its roots and history. The new name, “FDJ UNITED”, retains the historic “FDJ” branding while incorporating “UNITED”, symbolizing its international growth.
The FDJ UNITED logo features a diamond-shaped design derived from La Française des Jeux’ original emblem, a symbol of luck that represents the many facets of the company’s diverse activities.
FDJ UNITED’s new brand tagline, Playful. Play fair. Play forward., embodies the ambition of a company deeply rooted in society and focused on the future, while staying true to its DNA and history. This identity reflects a company committed to making a positive impact on society, with responsibility at the core of its strategy.
Ambitious European expansion
FDJ UNITED is entering a new phase of development, combining tradition and modernity, with the ambition to become a key player in the European gambling and betting industry.
Since its stock market listing in 2019, FDJ has continued to grow with the goal of having a positive impact on its ecosystem.
Today, FDJ UNITED serves more than 33 million players through a diversified and responsible gaming offering, including lottery and sports betting in retail outlets in France, lottery operations in Ireland, and online betting and gaming (sports betting, horse racing, poker, and casinos) in key European markets where these activities are permitted.
Now operating in nearly 15 European countries, the international segment accounts for about one-third of FDJ UNITED’s revenue and nearly half of its workforce.
Strong financial results despite tax challenges
In 2024, FDJ UNITED posted strong financial results. The integration of Kindred from October 11 contributed to a revenue of €3.065 billion, up 17%. Without Kindred, growth was 10%, and for gaming activities in France alone, 6%.
Recurring EBITDA reached €792 million, an increase of 21%, with a margin of 25.8%.
However, 2025 is expected to be more challenging due to a significant increase in gambling and betting taxes. In France, taxes will rise by nearly €45 million starting July 1, while in the Netherlands, an increase of more than €10 million has been in effect since January.
These tax hikes, combined with stricter regulations, are expected to stabilize revenue around €3.8 billion, with a recurring EBITDA margin above 24%. To mitigate the impact, the Group has implemented a multi-year action plan aimed at generating at least €100 million by 2027, with more than half coming from online betting and gaming operations.
Strengthened social commitment
Staying true to its roots, FDJ UNITED continues to place social responsibility at the heart of its business model. The Group has reinforced player protection measures to prevent excessive gambling and underage participation. It has also strengthened its commitment to French heritage preservation and environmental protection, while maintaining or creating 57,000 jobs in France.
Additionally, €994 million was paid in commissions to retailers, highlighting the key role of the distribution network in FDJ UNITED’s ecosystem.