Starting on 24 September, RWDM Brussels will offer its supporters a unique experience: Golden Seats. Developed in partnership with Golden Palace News, this initiative offers five lucky fans the chance to experience every home match from a glass platform installed between the dugouts.
Total immersion at the edge of the pitch
Unlike traditional boxes, Golden Seats immerse fans in an atmosphere where every pass, every duel and every celebration resonates almost within reach.
“Offering this immersion at the heart of the match, as close as possible to the excitement on the pitch, is a way of rewarding true fans, while innovating the fan experience. With Golden Seats, we are making football even more alive,” explains Diane Magne, communications manager for the Golden Palace group.
The concept is not limited to a one-off marketing operation. Starting with the clash against KV Kortrijk on the seventh day of the championship, and throughout the season, supporters will be able to try their luck at winning this precious prize. Each home match will thus become a new opportunity to turn a football evening into an unforgettable memory.
Five-star hospitality
Golden Seats winners will enjoy more than just an exceptional seat. The experience includes a VIP welcome with champagne, an ultra-comfortable area with a panoramic view of the pitch, and unlimited access to an all-inclusive food and drinks package. To round off this unique moment, exclusive goodies will prolong the magic well beyond the final whistle.
When innovation serves passion
In a world of football where clubs are constantly seeking to strengthen their bond with their supporters, this initiative marks a break with tradition. Where many rely on digital entertainment or marketing campaigns, RWDM Brussels has chosen to take to the pitch, literally. The Golden Seats have become a symbol: bringing fans closer to the game, offering them a unique perspective, and reminding them that football is, above all, about shared emotions.
How to participate?
The process is deliberately simple in order to make the experience accessible to as many people as possible. Supporters simply need to subscribe to the RWDM Brussels newsletter. Twice a month, they will receive an invitation to participate in a draw. With each campaign, new winners will have the chance to occupy these five golden seats and share the experience with four guests of their choice.
The Golden Seats are not just a series of golden seats at the edge of the pitch. They embody a new vision of sporting entertainment, where proximity, emotion and exclusivity redefine what it means to be a supporter.