The online casino market in Ireland is growing explosively. Turnover of €2.5 billion is expected in 2025. Analysts speak of a clear shift in leisure activities.
Mobile devices are changing how Irish people gamble
The way people gamble in Ireland is fundamentally changing. Whereas previously the bookmaker on the corner made the money, now it is done via a smartphone. Analysts predict that the online casino industry alone will be worth €1.4 billion by 2025.
‘Mobile gambling is the new standard,’ says market analysis expert David Curran. ‘Players want speed, convenience and instant access. This is particularly evident in the behaviour of younger users.’
For operators, this means optimising for mobile, deploying live dealers and keeping bonuses competitive. International companies are making good use of technology and scale, while local providers are benefiting from brand awareness and knowledge of the Irish market.
Younger players are driving behavioural shift
The rise of mobile gambling is mainly due to younger players. People between the ages of 35 and 49 are the most active, followed by the 50 to 64 age group. Younger generations are used to fast apps and want immediate results. They often open accounts with multiple providers to compare bonuses or get paid out faster.
However, this raises concerns. Health organisations warn of risks, especially for boys aged 16 and under. There is more risky behaviour in this group, which has led to additional supervision of marketing and age verification.
Stricter rules and supervision of responsible gaming
The growth of online casinos is generating significant revenue for the Irish economy. The sector supports jobs in IT, marketing and customer service. Tax revenues are also rising. But at the same time, pressure on regulators is growing. They require operators to strictly monitor age, self-exclusion and addictive behaviour.
Those who do not comply with the rules risk heavy fines or exclusion. The Irish Gaming Authority wants platforms to provide a safe gaming environment, especially now that so many people are switching to mobile gambling.
‘Without clear supervision, you lose the trust of both the player and society,’ says Curran.
The market continues to grow towards 2030
The sector is expected to continue growing. By 2030, total gambling revenue could reach €2.85 billion. This is not only due to more players, but also because people are spending more on average. The combination of convenience, technology and entertainment makes digital gambling a fixture in the daily lives of many Irish people.
The online casino market in Ireland is growing explosively. Turnover of €2.5 billion is expected in 2025. Analysts speak of a clear shift in leisure activities.