PepperMill Casino has always made player protection a top priority. Now the company is going one step further by partnering with Mindway AI, the leading AI tool for player protection.
There were a number of partnership announcements at ICE Barcelona, and one in particular caught our attention. As soon as the show opened, PepperMill Casino announced a partnership with Mindway AI, aimed at strengthening player protection.
This partnership will enable PepperMill Casino to integrate GameScanner, the tool developed by Mindway AI to detect risky and problem gambling behaviour. With GameScanner, the casino further strengthens its responsible gaming strategy and continues to invest in proactive player protection.
Player protection first and foremost
This new protection system uses artificial intelligence to constantly analyze gambling behavior and identify patterns associated with increased risk. It monitors key variables such as frequency and intensity of play, duration of sessions, and deposit behavior.
By combining data analysis with human expertise, the solution is more accurate and enables problem situations to be anticipated before they escalate.
Detecting changes in these signals earlier enables the casino’s online support service to intervene in a targeted manner by providing tailored information and support or implementing personalised measures.
Anthony Rus, CEO of PepperMill Casino explains:
“Our online support staff are all trained in addiction prevention, but this technology allows us to better understand when objective parameters can confirm our subjective indications around problematic behavior, sometimes before the player is even aware of it. By using AI to identify risk indicators, we can act more proactive.”
For Belgian players, this translates into a safer gaming environment, where protection and well-being come first.