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PepperMill Friends to sponsor STVV until 2028

STVV football club has announced a new partnership with PepperMill Friends, with the logo to be displayed on the back of the new Bart Appeltans shirts.

Belgian Jupiler Pro League football club STVV (Sint-Truidense Voetbalvereniging) announced a partnership with PepperMill Friends that runs until 2028. A strategic alliance that marks a new stage for the Limburg club.

New shirt by Bart Appeltans

In addition to this commercial partnership, STVV have unveiled a new shirt for the coming season. It has been designed by Bart Appeltans, a Belgian designer renowned for his clean, contemporary style. The shirt proudly features the PepperMill Friends logo on the back, a strategic position that guarantees high visibility during televised matches.

The new shirt combines Bart’s creative insights with STVV’s tradition.

“Of course we have remained true to our club colours yellow and blue. In addition, the logo will play a prominent role: the badge is central to the design and the feathers point to this historical emblem”

Jarno Stippelmans (merchandising manager at STVV).

A win-win partnership

This sponsorship, which runs until 2028, represents much more than just a visual presence on the players’ kit. For PepperMill Friends and Sint-Truiden, this is a long-term partnership that will enable the club to continue its sporting development.

Who is PepperMill Friends?

PepperMill Friends is a community project that aims to support people who need help to reach their full potential. Their mission? To promote and support projects that help people and guide them towards a better future.

“We want to create a world where everyone counts. We are a values-driven initiative and we strive to use our resources in the best possible way, improving people’s lives.”

PepperMill Friends

PepperMill Friends already supports several sports clubs in Belgium, as well as 3 associations: 

  • Kinderkankerfonds
  • Een hart voor Limburg
  • [h]ars Sint Gerardus

Who is Bart Appeltans?

Bart Appeltans is a Belgian designer known for his sober, elegant creations combining textile design and interior architecture. He is also renowned for his participation in a number of television programmes on decoration and design in Flemish Belgium.

His contribution to the new STVV shirt is no coincidence: his artistic sensibility has made it possible to create an outfit that reflects both the local identity and the club’s future ambitions.

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