The Swedish Gambling Authority, Spelinspektionen, has permanently banned CGG Entertainment Ltd from operating in the Swedish market. The company, registered in Cyprus, ran the cases.gg platform, where users could play gambling games without holding a valid Swedish license.
According to Spelinspektionen, it was clear that the website was targeting Swedish players — with text in Swedish, the use of the national flag, and payment options available from Sweden. By doing so, CGG violated the law and deliberately attracted customers in a country where it was not authorized to operate.
CGG claims cooperation but remains in breach
After receiving an initial warning, CGG pledged to comply. The company stated it would block Swedish users and stop processing transactions from Sweden. However, an inspection later revealed that Swedish language content was still present on the site. For the regulator, that was enough to impose a complete ban on the company.
The incident is part of a broader crackdown on illegal operators. Earlier this year, Yomoly Ltd was also banned, along with several providers based in Curaçao. Sweden aims to prevent players from ending up on platforms that lack supervision or addiction-prevention measures.
This approach aligns with the government’s increasingly strict stance. As seen in the recent case involving ATG and anti–money laundering regulations, authorities are taking tougher action against companies that fail to follow the rules.
New law to close grey areas once and for all
Sweden is currently working on a legislative amendment. Until now, the rule has been: if a website uses the Swedish language or currency, it falls under Swedish law. But experts say that is no longer sufficient. In the future, the rule will be simple: if a Swedish player can gamble on a platform, that platform will automatically fall under Swedish regulations.
This approach aims to close existing grey areas. It is necessary, as many Swedes still gamble through foreign providers. The government’s goal is for 90% of all gambling activity to take place through licensed operators, compared to around 85% today.
In line with this policy, the Swedish government has also decided to ban gambling on credit.