Imagine opening an app, swiping with your thumb to discover a casino game or a sports match, all in a visual atmosphere reminiscent of TikTok. That’s the promise of Swiper, the new online casino launched by Soft2Bet in Sweden.
An app designed as a social network
The origins of Swiper go back to a desire to rethink the player experience, drawing inspiration from the reflexes acquired on social networks. Soft2Bet came up with an interface guided by the vertical swipe: each movement of the thumb reveals a new clip lasting a few seconds (news, jackpots or highlights from a live casino), just like a TikTok video. Behind this interface, the in-house MEGA (Motivational Engineering Gaming Application) engine delivers personalised missions, quests and rewards to keep players engaged and prolong each session.
A mobile offering designed for Sweden
Why is Swiper being launched specifically in Sweden? Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explains that Sweden is a mobile-first market, with 98.3% Internet penetration, where fast formats are immediately adopted. To reinforce its local roots, Swiper incorporates :
- Verification via BankID
- Instant transactions via Swish
- Direct connection to Spelpaus, the national self-exclusion system
- Wallets in Swedish krona (SEK)
- Swedish-language dealers and interface
- Promotions aligned with Swedish holidays and events
Zuckerberg sums up this approach:
“A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
A comprehensive offering: casino and sports betting
Swiper isn’t just about casino games. The app also offers rich bookmaking, with over 85,000 live events and 70,000 pre-match events covering a wide variety of sports, all with competitive odds. The seamless interplay between casino and sports betting is facilitated by the same fast payment mechanisms, with a unified, mobile design.
Missions, quests, rewards: the MEGA DNA
At the heart of Swiper is the MEGA engine, already tried and tested on other group brands such as Betinia and CampoBet. This time, it is integrated into a TikTok-style interface, transforming discovery actions into gameplay moments. Missions and quests are not just for new players: they are permanent, displayed directly in the course of navigation, extending the user experience by making every swipe an opportunity to stay.
What’s next?
Currently designed for Sweden, Swiper could be rolled out in other markets as long as it incorporates the same depth of localisation: local payments, specific checks, cultural promotions and an adapted interface. Soft2Bet, which is already present in 11 regulated markets, plans to roll out the concept as soon as other markets are ready.
Swiper marks an ambitious step: the first Swedish online casino designed as a social app, anchored in mobile-first codes. Its success with players will depend on its ability to make each swipe engaging, fluid and culturally relevant. One thing is certain: Swiper is unlike any other casino. And that’s just the beginning.