The group behind Napoleon Sports & Casino has just taken a decisive step forward in its history: an ambitious, forward-looking transformation of its identity, paving the way for a new technological and creative era. Renamed Super Technologies, or simply Super, the group now has a vision focused on innovation.
A new identity for a far-reaching change
When the group officially changed its name to Super Technologies, the announcement marked a major turning point. It symbolises the evolution of a company which, over the years, has established itself as a key player in fan-centred entertainment.
The new name is deliberately simple, reflecting a desire for simplicity and power. It also evokes an ambition: to go beyond current standards to offer solutions that anticipate the future needs of the global entertainment market.
Super is positioned as an innovation engine capable of imagining the next generation of interactive experiences by designing tools capable of supporting faster brand launches, consolidating collaborative ecosystems and offering users a deeper relationship with the content and worlds they love.
A strategy focused on technology and the community
The rebranding is more than just an aesthetic evolution. It reflects a structured strategy: to strengthen an ecosystem of partners and brands around a robust, agile technological base designed for international expansion. The group claims that this new platform will enable it to multiply and accelerate commercial initiatives, while guaranteeing solutions that are better adapted to emerging entertainment markets.
In a world where consumers want more immersive and participative experiences, Super intends to offer new ways of interacting.
Napoleon Sports & Casino: A strong brand that remains unchanged
While the Group is changing its identity, Napoleon Sports & Casino, one of its flagship brands, is keeping its own. This is an important clarification for users, partners and affiliates who may be wondering about the consequences of such a change.
At a time when many companies are using rebrandings as a lever for profound transformation, Super is opting for a smooth transition. The Belgian brand retains its DNA, its services and its presence in its current markets.
Napoleon Sports & Casino remains one of the group’s most influential commercial brands, and its retention confirms a clear strategy: to capitalise on existing successes while building a new, larger whole.
Super Technologies, a name that marks the start of a new era
The launch of Super Technologies represents much more than a rebranding: it’s a declaration of intent. That of a group that wants to redefine the standards of technological entertainment, combining innovation, agility and proximity to fans. While Napoleon Sports & Casino continues to operate unchanged, Super is looking to a future where technology becomes a direct link between brands and communities.