When the NFL announces its first regular season match in Spain on 16 November 2025 at the Santiago Bernabéu stadium, it is not doing so alone. Alongside it, Bwin, via its parent company Entain, has become the NFL’s official sports betting partner in Spain.
Why this partnership marks a turning point
This multi-year contract is not limited to a single event. Bwin will also play this strategic role during Super Bowl LX in Spain, offering exclusive promotions, bespoke content and out-of-stadium activations to bring Spanish fans closer to the action.
For Entain, Spain joins Germany and Austria in a triforce of European countries where Bwin already works as an official NFL partner. This consolidated strategy facilitates joint campaigns, while respecting the specific regulations of each country.
A match in the heart of Madrid… and global ambitions
The stage is set: on 16 November 2025, the Washington Commanders will take on the Miami Dolphins at the Bernabéu – a first-ever duel for the NFL in Spain. Bwin will be present at the event and will be running activations and offering innovative content around the event.
Brett Gosper, Head of Europe and APAC at the NFL, said:
‘We are delighted to host our first ever NFL regular season game in Madrid in November and we are thrilled to have Bwin as our new market partner, who will help us create unique and exciting experiences for our growing fan base in Spain.’
In conclusion
When the NFL chose, for the first time ever, to play outside its traditional borders, it was Madrid that hosted the event. And Bwin, a major player in sports betting in Europe, is marking this conquest as a new page in its history. This partnership, designed to extend well beyond D-Day, represents a targeted response to the NFL’s internationalisation ambitions, while injecting a dose of novelty into the Spanish sporting landscape.