Winamax, Betsson, PMU: the safe gambling revolution in France
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28 Nov 2025 •
Reading time: 3 minutes To mark European Responsible Gambling Week, AFJEL has chosen to highlight, day after day, the French companies that are making prevention and player protection their top priorities. Three major players stand out this year: Winamax, Betsson France and PMU.
Prevention at the heart of priorities: the example of Winamax
When AFJEL highlights Winamax, it is not only celebrating a French technological success, but also a philosophy: that of online gambling conceived above all as healthy entertainment. If the company is hailed as a French nugget, it is because it combines technological innovation with human support.
For Winamax, the question is simple: how can we ensure that the pleasure of the game never descends into excess? The answer lies in a combination of advanced systems and direct support, designed for both winners and players in difficulty.
Behind this commitment lies a complete service, mobilised on a daily basis. Winamax has set up a centre devoted exclusively to preventing problematic behaviour. The teams analyse, alert, contact and guide players, using high-performance alert systems as well as a human approach to situations.
The company is very clear in its approach: technology must never replace the human link. It only reinforces it. This explains why direct contact is so important.
Betsson France: a strong campaign with a simple message
To coincide with European Responsible Gambling Week, Betsson France has launched the second edition of its annual campaign, called BetssONBetssOFF. The idea is clear: to show that responsible gambling goes far beyond regulatory compliance.
To reach as many players as possible, Betsson France has chosen to invest in the most accessible formats: interactive stories, quizzes and carousels offering advice and essential reminders.
This content does not seek to punish behaviour, but to encourage introspection: what am I looking for in the game? How often do I play? Am I still having fun?
The company complements this strategy with personalised messages sent directly to players. These notifications invite each player to take stock of his or her gambling, in the manner of a personalised support programme.
PMU: the horse-racing industry as an example
When AFJEL honours PMU, it is paying tribute to an institution in the French horse-racing industry. It is a long-established company, but one that is resolutely modern in its approach to responsible gambling.
AFJEL would like to highlight the work of Florence Mazzoleni, PMU’s Director of Regulation, who gave an educational and well-structured presentation on what a company that is truly committed to protecting players should be.
PMU reiterated that responsible gambling is not a one-off marketing operation, but a fundamental pillar of its relationship with players. As the company emphasises, the aim is never to encourage consumption, but on the contrary to encourage controlled, supervised and transparent gambling. This vision, shared with the entire horseracing industry, helps to maintain an essential balance: preserving the passion of gambling while limiting its risks.
Conclusion
By giving a voice to its members every day, AFJEL shows that France has players capable of raising European standards for responsible gambling. Winamax, Betsson France and PMU share a common conviction: to support, prevent, protect, and always put people at the centre. Responsible gambling is not an abstract concept, but a concrete, daily commitment built to last.