Interview

“AI will shape the World Cup”: Kambi CEO predicts a major revolution in sports betting

1 Jun 2026

The next World Cup will be bigger than ever. More matches, more countries and thousands of additional live betting opportunities are putting the sector under enormous pressure. According to Simon Noy, artificial intelligence will determine which sportsbooks succeed and which fall behind.

Interview

“The illegal sector is growing fast”: Top-Casino.nl sees danger for Belgium too

Ron Emmerink

28 May 2026

The Dutch online gambling market is under pressure. Stricter rules, higher taxes, and political discussions regarding a total advertising ban are creating major uncertainty. At the same time, illegal providers are gaining ground through Google and aggressive SEO techniques.

Interview

Gambling Affiliation foresees major challenges for legal bookmakers in Belgium

Ron Emmerink

21 May 2026

Gambling Affiliation has been in business for twenty years and has established itself as a leading name within the international affiliate industry. The company works with online casinos, sportsbooks and affiliates in various regulated markets worldwide.

Interview

“Trust is more important than rapid growth”: PlayOne CEO on the Belgian gambling market

Ron Emmerink

8 May 2026

The Belgian online gambling market is changing rapidly. New regulations, stricter controls and the rise of illegal gambling sites are putting pressure on licensed operators. At the same time, players expect faster payouts, better apps and greater transparency.

Interview

Interview: Benzi Loonstein fights for aggrieved gamblers

Ron Emmerink

4 May 2026

“This is about fairness and duty of care”

Interview

What Belgium does better than the Netherlands in the gambling market, according to Willem van Oort

Ron Emmerink

30 Apr 2026

On regulation, the black market and the future of the European gambling industry.

Interview

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Interview: Mats Van Den Borre on performance marketing in the Belgian gambling market

Ron Emmerink

24 Apr 2026

The Belgian online gambling market is changing at breakneck speed. Stricter regulations, shifting marketing channels and a growing focus on responsible gambling are creating a completely new playing field.

Interview

“Belgium poses a major challenge for SEO specialists and the gambling market”: Link Juice CEO Tim Teeuwen

Ron Emmerink

9 Apr 2026

Things are moving fast in the world of SEO, and according to Tim Teeuwen, the sector is at a tipping point. It’s no longer about as many links as possible, but better choices and genuine authority that determine the game. In a conversation with Gambling Club, the CEO of Link Juice Club explains why many strategies are outdated and what really matters now.

Interview

“Illegal operators remain visible”: Steven Vrolijk warns of weak enforcement in Belgium

Ron Emmerink

7 Apr 2026

The Belgian gambling market is under pressure, whilst illegal operators remain visible. Steven Vrolijk, head of the Responsible Affiliates quality mark and active in the Netherlands, sees opportunities, but also clear pain points.

Interview

Online casino image on a laptop held by a woman drinking from a cup.

“This is where things often go wrong” – Frank Litjens on the messy balance in online casinos

Ron Emmerink

30 Mar 2026

Behind the scenes at online casinos, a battle is raging that players rarely see. It is not about profit or loss, but about control, rules and choices that shape the experience.

Interview

Mr Sloth: “Belgium is our base, but our sights are set on international growth”

Ron Emmerink

26 Mar 2026

“We’re not standing still.” Mr Sloth sounds determined. The technology company already has a strong presence in Belgium, but is looking firmly beyond its borders. With new games, its own platform and clear ambitions, it aims to position itself more strongly in the iGaming market.

Interview

Interview with Katarina Pantic, Kapa Casino School

Alex D.

21 Oct 2025

After more than a decade behind the tables at the Brussels Casino, Katarina Pantic wanted to pass on her know-how and decided to create a unique school where rigour, practice and a passion for gambling come together to train people in the profession of croupier.

Interview

Ladbrokes shocks Liège with its ‘a dose of football’ ad

Alex D.

29 Sep 2025

In the Rue de l’Université in Liège, a shop window belonging to the sports betting chain Ladbrokes catches everyone’s eye. On the facade, dummy capsules enclose footballs. The slogan says it all: “A dose of football? No prescription required, 90-minute dose, to be repeated every week”.

Sensation

“I want fair and clean casino SERPs”: Frank Kruit on his mission against illegal gambling sites

Ron Emmerink

14 Jul 2025

The world of online casinos is all about visibility. Whoever ranks high in Google wins the battle for the player. But what if that visibility is abused by illegal providers and dubious affiliates? Frank Kruit has been fighting this for years.

Interview

Steven Vrolijk (KVA): ‘We want to become the compliance standard’

Ron Emmerink

30 Jun 2025

Gambling Club spoke to Steven Gillis Vrolijk, representative of the Keurmerk Verantwoorde Affiliates (KVA) in the Netherlands. In a world where online gambling is receiving more and more attention – as well as more regulation – the need for transparency and responsible behaviour is growing. KVA wants to make a difference in this respect.

Interview

Interview Rick van Roij: From addict to speaker – the raw story behind Kansloos

Ron Emmerink

13 Jun 2025

Interview with Rick van Roij – author of Kansloos, columnist at CasinoZorgplicht.nl, and expert through personal experience.

Interview

Golden Palace unveils its vision of the casino of the future: local, friendly and entertaining

Caroline B.

15 Apr 2025

In our interview with Massimo Menegalli, CEO of Golden Palace, he shared his vision of the casino of the future. Combining technological innovation, local roots and social ambition, the Belgian operator is designing a new generation of establishments where the casino becomes a genuine place of entertainment.

Interview

Interview

“AI will shape the World Cup”: Kambi CEO predicts a major revolution in sports betting

“The illegal sector is growing fast”: Top-Casino.nl sees danger for Belgium too

Gambling Affiliation foresees major challenges for legal bookmakers in Belgium

“Trust is more important than rapid growth”: PlayOne CEO on the Belgian gambling market

Interview: Benzi Loonstein fights for aggrieved gamblers

What Belgium does better than the Netherlands in the gambling market, according to Willem van Oort

Interview: Mats Van Den Borre on performance marketing in the Belgian gambling market

“Belgium poses a major challenge for SEO specialists and the gambling market”: Link Juice CEO Tim Teeuwen

“Illegal operators remain visible”: Steven Vrolijk warns of weak enforcement in Belgium

“This is where things often go wrong” – Frank Litjens on the messy balance in online casinos

Mr Sloth: “Belgium is our base, but our sights are set on international growth”

Interview with Katarina Pantic, Kapa Casino School

Ladbrokes shocks Liège with its ‘a dose of football’ ad

“I want fair and clean casino SERPs”: Frank Kruit on his mission against illegal gambling sites

Steven Vrolijk (KVA): ‘We want to become the compliance standard’

Interview Rick van Roij: From addict to speaker – the raw story behind Kansloos

Golden Palace unveils its vision of the casino of the future: local, friendly and entertaining

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