Mindway AI at the heart of Greece’s strategy against addiction
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10 Apr 2025 •
Reading time: 2 minutes The Hellenic Gaming Commission is teaming up with Danish company Mindway AI to enhance player protection in Greece using artificial intelligence. The partnership aims to develop innovative tools for the early identification of problem gambling behaviour using techniques combining neuroscience, AI and psychology. By adapting these solutions on a national scale, Greece is taking a proactive and regulatory approach to responsible gambling, marking a turning point in the prevention of addiction and the promotion of a safer gambling environment.
The Greek gambling regulator is partnering with Mindway AI to integrate AI solutions to prevent problem gambling and strengthen player protection.
A strategic partnership for better prevention
The Hellenic Gaming Commission recently signed a memorandum of understanding with the Danish company Mindway AI, which specialises in technological solutions for the automatic detection of risky gambling behaviour. The aim of this collaboration is to improve the protection of gamblers in Greece by developing a risk assessment methodology to identify problem gambling behaviour.
AI for the early detection of risky behaviour
Mindway AI uses a combination of neuroscience, artificial intelligence and psychological assessments to detect risky gambling behaviour. Initially designed to be used by operators as an early detection tool, this technology could now be applied to the entire Greek market.
Rasmus Kjaergaard, CEO of Mindway AI, said:
‘Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.’
Towards a global approach to player protection
The idea of using this expertise and software across an entire jurisdiction is both exciting and innovative. In partnership with the Hellenic Gaming Commission, Mindway AI plans to adapt its solution to the specific requirements of the Greek market, in order to cover the entire gambling sector and not just individual operators.
This initiative will enable the Commission to take proactive regulatory and supervisory measures to minimise the damage caused by gambling addiction.
And in Belgium?
In Belgium, several companies are working to develop their own artificial intelligence systems dedicated to protecting gamblers. These Belgian companies hope to offer tailor-made solutions adapted to the specific characteristics of the local market.