Entain fails to prevent the registration of the name ‘Sportbet’ with the EUIPO
Glen
5 Jul 2025
At the beginning of June 2025, the British giant Entain, owner of the Sportingbet trademark, saw its complaint rejected by the European Union Intellectual Property Office (EUIPO). The company was seeking to prevent Italian operator Sportbet S.R.L. from registering the ‘Sportbet’ trademark. But against all expectations, the EUIPO rejected Entain’s opposition, ruling that the terms ‘sport’ and ‘bet’ are too generic to be protected by an exclusive right.
