EGBA: 89% of gaming employees trained in responsible gaming
The European Gaming and Betting Association (EGBA) has announced that nearly nine out of ten of its members’ employees underwent responsible gaming training in 2024. This record figure reflects a profound cultural shift, with player protection becoming everyone’s business, from customer service to senior management.
A milestone
In the world of online and land-based gaming, employee training in responsible gaming has never been more crucial. The European Gaming and Betting Association (EGBA) has revealed that 89% of its members’ employees underwent training dedicated to gaming safety and responsibility in 2024. This represents more than 55,000 employees across the European Union and the United Kingdom, compared to 80% the previous year.
One of the unique features of this initiative is its scale. The programmes are not limited to employees in direct contact with customers or teams specialising in responsible gaming.
The training courses cover all departments within the company: finance, human resources, operations, marketing, etc. Everyone receives not only an introduction but also regular refresher courses.
This comprehensive approach transforms player safety into a collective responsibility rather than a task assigned to a specialised department.
A network of protection at all levels
EGBA officials emphasise that player protection must be integrated into every stage of the business. The aim is to build a network of vigilance in which every employee, regardless of their role, has a part to play.
From customer support to technical teams and accounting, everyone is trained to spot warning signs, inform players and apply best practices.
Why is this training essential?
In an industry where the risks of addiction are very real, training staff is not just about complying with regulations. It is about developing the ability to respond quickly to sensitive situations.
Well-trained employees are better prepared to:
- Identify risky behaviour.
- Refer players to support services.
- Implement personalised prevention measures.
In this way, training not only helps to protect consumers, but also preserves the industry’s reputation.
The shadow of the past and the challenge of the future
Historically, the gaming sector has often been criticised for its practices, which are considered insufficient in terms of prevention. The EGBA wants to turn the page and set new standards.
However, the challenge remains considerable: maintaining this momentum, adapting programmes to technological developments and strengthening cooperation with public authorities.
With this announcement, the EGBA is sending a strong signal to the entire European sector. The organisation hopes that other operators will follow suit and that responsible gaming training will become an essential standard.