FDJ United, now a major player on the European iGaming scene, announces a strategic alliance with PartnerMatrix Intelligence (PMI). FDJ United now operates in regulated markets across Europe, offering a multi-brand portfolio. To optimise its presence and maximise new customer acquisition, the group needs accurate, responsive and comprehensive tracking tools.
PMI: analytical insight at the service of affiliates
PartnerMatrix Intelligence provides a sophisticated tracking platform. FDJ United can now identify in real time which affiliate sites are promoting its brands, via which pages, and with what success.
The technology makes it possible to analyse ranking performance and traffic, and even to identify the pages that generate the most new customers. The result: quick, informed and more targeted decisions.
One keyword makes all this even more powerful: the ‘Trending Websites’ feature. Thanks to this feature, FDJ United can detect emerging affiliates and take advantage of them before the competition.
Increased operational efficiency
FDJ United’s affiliate managers gain a real advantage: more time, less trial and error. In an instant, they know which affiliates are performing best, where to invest, and how to adjust their strategy in real time.
According to Vahe Khalatyan, CEO of PartnerMatrix, this technology finally provides insight into the ‘why’ behind initial deposits. It allows resources to be allocated more profitably, generating both gains and savings.
“We are delighted to be working with such a reputable group of operators and providing them with affiliate traffic data that allows them to understand the reasons behind FTDs, their areas of performance and the investments to be made. This will enable their many brands to make instant decisions on revenue generation and cost reduction, and this technology is unique.”
A transformation alongside European growth
This initiative is part of a broader movement: FDJ United redefined itself in 2025, marking its European ambition, particularly after the acquisition of Kindred.
However, in the first half of 2025, the Online Betting & Gaming division encountered difficulties: an 11% decline in revenue to €466 million, compared to €526 million the previous year. This pressure makes a more refined and proactive approach essential to revive momentum.
Why this partnership is a game changer
The partnership with PartnerMatrix finally gives FDJ United a comprehensive monitoring system. It is no longer just about investing in affiliates or campaigns: it is about investing where it really works, in real time, and doing so with precision.
Ryan Henderson, Affiliate Manager at FDJ United:
“PartnerMatrix was a natural choice once we saw the full range of its capabilities, and we are confident that it will help our multi-brand affiliate teams work more efficiently, discover new areas of growth and stay ahead of the curve.”
In a regulated European market where competition is intense, this ability to detect emerging growth drivers can become a major asset.
By choosing PartnerMatrix Intelligence, FDJ United is making a strategic bet on data and agility. This technological choice is becoming a key element in its European expansion. It marks a turning point: from expansion through acquisition to expansion through intelligent optimisation.