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SEGA SAMMY forced to complete Stakelogic acquisition

After signing an agreement to acquire Stakelogic for an estimated €130 million, Japanese giant SEGA SAMMY tried to pull out of the deal at the last minute, citing ‘contractual breaches’. The Amsterdam court categorically rejected this attempt.

An acquisition contract impossible to cancel

In 2024, SEGA SAMMY signed a Share Purchase Agreement (SPA) to acquire 100% of Stakelogic, the Dutch-based online casino games developer. However, a few months after signing, SEGA SAMMY attempted to retract the deal. The company cited regulatory compliance failures on the part of Stakelogic, particularly in its operations in Turkey and Japan.

According to the ruling handed down by the Amsterdam court on 11 April 2025, the contract signed by the two parties did not include any clause allowing termination, even in the event of a subsequent disagreement.

Why SEGA SAMMY wanted to back out

Officially, SEGA SAMMY cited a series of regulatory compliance irregularities in certain sensitive markets. Unofficially, several analysts believe that the economic slowdown in Japan and the volatility of the global iGaming market may have dampened the conglomerate’s initial enthusiasm.

The refusal to execute the contract was seen as an attempt to force a renegotiation of the price or to delay the integration of Stakelogic.

What will happen now?

According to the court ruling, SEGA SAMMY has two weeks to complete the acquisition. This means that the payment of the €130 million, potentially increased depending on Stakelogic’s future performance, must be finalised in the next few weeks. If the company does not comply with this decision, it will have to pay a fine of €20 million.

For SEGA SAMMY, the integration of Stakelogic nevertheless represents a major strategic opportunity, in particular to penetrate the North American market, where demand for online casino games continues to grow.

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Caroline specializes in the casino industry, where she combines a deep knowledge of the gaming sector in France with a passion for digital innovations. She explores the changes that are revolutionizing this industry, from the integration of artificial intelligence in the user experience and data analysis to blockchain technologies that strengthen the security and transparency of transactions. Curious and committed, she is particularly interested in responsible gaming solutions and new regulations, addressing topics as varied as player protection, risky behavior management, and the importance of ethical practices.

Through her in-depth and accessible articles, Caroline allows readers to better understand the trends, innovations and challenges of a constantly changing industry. She takes care to demystify new technologies and to make the link between technical advances and their concrete implications for players and operators. Her goal? To offer an informed and balanced vision of a sector in full transition, between tradition and modernity, while contributing to a dialogue around more responsible and secure gaming.

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