Ladisfaction: Ladbrokes reinvents itself in the United Kingdom
•
14 Aug 2025 •
Reading time: 2 minutes The summer of 2025 marks a new chapter in Ladbrokes’ history. This sports betting institution is undergoing a radical creative shift. Called ‘Ladisfaction’, the new advertising campaign aims to put the brand back at the heart of British betting culture, focusing on people, humour and personal experience.
A strategic agency change for a new beginning
Why this shift now? Ladbrokes, now a subsidiary of Entain Plc, launched ‘Ladisfaction’ after a major marketing reorganisation, initiated by the acquisition of Ladbrokes Coral. In June 2025, Atomic London was chosen as the new lead creative agency, replacing Neverland.
This renewal indicates a clear desire to break with the visual and narrative routine of the sector and offer a more relatable, funnier and more ‘authentic’ identity.
Ladisfaction: one slogan, many faces
The term Ladisfaction evokes the ultimate satisfaction felt when betting, gaming and rewards are made for you. Charlotte Emery, Marketing Director at Entain UK, sums it up as follows:
“We wanted our creative platform to put Ladbrokes back at the heart of British betting and gaming culture and showcase an accessible, funny and surprising brand. ‘Ladisfaction’ perfectly reflects this desire, and we can’t wait to see this campaign come to life over the coming months.”
This campaign is not just an advertising slogan, Ladbrokes says: it is a promise of consistency and personalisation across all customer touchpoints, whether it be service, shops, social media or events.
An increasingly immersive creative approach
Ladisfaction is presented through three flagship TV commercials: ‘The Bet Builder’, ‘LadBucks Choices’ and ‘Playing it Safe’; they celebrate moments of betting where humour and everyday life intertwine. The motto? That every bettor can recognise themselves in these little unexpected pleasures.
Jon Goulding, CEO of Atomic London, explains the vision behind the campaign:
“A campaign that would be everywhere, develop and evolve over time, and have the impact necessary to restore Ladbrokes to its rightful place as the country’s number one brand in betting and gambling.”
Ladisfaction will not be confined to television screens. To reach all generations of bettors, the campaign will be rolled out across the following media: TV, BVOD, digital, paid social media, radio, and outdoor advertising.