News

William Hill sanctioned by the ASA for risky promotion

26 Sep 2025

In the United Kingdom, a simple promotional voucher was enough to put William Hill in the regulators’ crosshairs. The Advertising Standards Authority (ASA) ruled that a voucher offering £5 worth of gambling exerted undue pressure on players by imposing too short a time limit to take advantage of it.

Legislation

End of the ABSG, a pillar of responsible gambling in the United Kingdom

Glen

24 Sep 2025

The landscape of gambling regulation in the United Kingdom is about to undergo a major change. The UK Gambling Commission (UKGC) has confirmed the upcoming closure of the Advisory Board for Safer Gambling (ABSG), an advisory body that has had a profound impact on public policy on responsible gambling.

Sensation

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McDonald’s Monopoly proves to be a dangerous gambling game for young people

Glen

23 Sep 2025

It sounds innocent: you order a meal at McDonald’s, peel off a sticker and have a chance to win free chips, a drink or even a big prize. For millions of young people, this feels like a harmless game. But experts warn that these promotions are much more like gambling than most people realise.

Sensation

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Study: Why does illegal gambling still attract players?

Julien

22 Sep 2025

The UK Gambling Commission (UKGC) has just published the first part of an ambitious study on the illegal online gambling market. The aim is to understand why some consumers choose unregulated platforms despite the risks.

Sensation

Huge fine for Lottomart: shocking failures exposed

Julien

21 Sep 2025

Lottomart is in serious trouble. The UK Gambling Commission (UKGC) has fined its parent company, Maple International Ventures, a staggering £360,000 (€414,000).

Legislation

GamCare program helps gamblers with financial problems regain control

Glen

20 Sep 2025

GamCare has published an independent study on its Money Guidance Service in England, a pilot project launched in 2022. The goal: to support people whose financial difficulties stem from gambling.

Sensation

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Entain shakes up sports betting with new options

Maxime

19 Sep 2025

The Entain group, an international heavyweight in online betting, has just taken another step forward in its innovation strategy. New features are being launched simultaneously in the United Kingdom, the United States and Brazil, confirming the operator’s ambition to transform the user experience and establish itself as a technological leader in the sector.

Sensation

Gambling support: alarming figures

Sarah

16 Sep 2025

The UK is facing a worrying increase in gambling-related problems. According to a recent report by GambleAware, more and more people are seeking specialist help, revealing both greater awareness and a real increase in the damage caused. Behind the figures, entire families are affected, while pressure is mounting to tighten regulations.The UK is facing a worrying increase in gambling-related problems. According to a recent report by GambleAware, more and more people are seeking specialist help, revealing both greater awareness and a real increase in the damage caused. Behind the figures, entire families are affected, while pressure is mounting to tighten regulations.

Sensation

Stars are pushing children to gamble, warns GambleAware.

Sarah

4 Sep 2025

According to a study published in September 2025, children and adolescents are exposed to gambling-related content at an unprecedented level.

Sensation

CAP Code: end of advertising loopholes in the UK

Maxime

3 Sep 2025

Since 1 September 2025, the Advertising Standards Authority (ASA) has imposed the same advertising rules on all online gambling operators, regardless of where they are registered. This change corrects a loophole that allowed certain problematic practices to escape.

Legislation

Ex-CEO of GVC charged: fraud and bribery in Turkey

Alex

1 Sep 2025

On 28 August, the Crown Prosecution Service (CPS) revealed that it had charged Kenny Alexander, former CEO of GVC Holdings (Entain), with conspiracy to defraud and pay bribes. He and ten others are charged for their alleged role between 2011 and 2018 in the provision of gaming services in Turkey. The complex investigation, led by HM Revenue & Customs (HMRC), aimed to identify fraudulent behaviour and systematic corruption within GVC’s former Turkish network.

Sensation

Study: When responsible gambling advertisements become dangerous

Glen

25 Aug 2025

A recent survey by Thinks Insight & Strategy, commissioned by the British charity GambleAware, has shaken up conventional wisdom: responsible gambling advertisements, designed to moderate behaviour, can sometimes be counterproductive. According to the study, 45% of people who viewed one of these messages felt that gambling seemed to be a risk-free, fun distraction, creating a false sense of security.

Sensation

How Fullstory detects at-risk players

Alex

20 Aug 2025

Imagine a subtle yet powerful filter that intercepts at-risk players just in time, before they lose control, a kind of digital shield at work in the world of online gaming. This metaphor, far from being fictional, is now a reality thanks to Fullstory, an innovative technology that leverages real-time behavioural data.

Sensation

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British horse racing goes on strike: no races on 10 September!

Sarah

20 Aug 2025

On 10 September 2025, no horses will be racing on British tracks. This radical decision marks an unprecedented turning point for the British Horseracing Authority (BHA), which has called a strike to protest against a tax reform that threatens the future of the sport. The racecourses at Carlisle, Kempton Park, Lingfield Park and Uttoxeter will be empty. Such action, unusual for a sector accustomed to organising races 363 days a year, illustrates the seriousness of the situation.

Sensation

Gambling surveys: the mystery of contradictory figures

Sarah

19 Aug 2025

For more than twenty years, estimates of the number of gamblers and people affected by gambling-related harm have varied greatly depending on the method used to collect them. On the one hand, face-to-face surveys such as the Health Survey for England (HSE) have long reported low rates. On the other hand, online or self-administered surveys, such as the Gambling Survey for Great Britain (GSGB), show much higher figures.

Sensation

Dreams of winnings dashed: Gala Bingo to blame

Alex

19 Aug 2025

It all started as a normal summer evening for hundreds of Gala Bingo players. During the Summer Nights Bingo promotion, a game costing £1 per ticket with a usual maximum jackpot of £150, a miracle seemed to happen: all participants were mistakenly credited with huge winnings.

Sensation

Ladisfaction: Ladbrokes reinvents itself in the United Kingdom

Glen

14 Aug 2025

The summer of 2025 marks a new chapter in Ladbrokes’ history. This sports betting institution is undergoing a radical creative shift. Called ‘Ladisfaction’, the new advertising campaign aims to put the brand back at the heart of British betting culture, focusing on people, humour and personal experience.

Sensation