Frank Kruit is the victim of identity theft on an illegal casino website
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29 Jul 2026 •
Reading time: 2 minutes
Frank Kruit, a professional in the online casino affiliate sector, discovered that his name, photograph and a fabricated biography had been used without his permission on a website promoting illegal casinos.
An unexpected discovery
Frank Kruit, a professional committed to combating misleading practices in casino marketing, explains that he discovered his photograph, name and a completely fabricated biography were appearing on an affiliate site dedicated to illegal casinos. On this platform, he was presented as a ‘casino communications specialist’, a role he has never held.
According to Frank Kruit, by using the identity of a real person with a reputation built up over the years, the site is seeking to bolster its own image. The presence of a real name associated with a genuine face can lend greater credibility to content published online. For a visitor, an identifiable author often inspires more confidence than an anonymous profile.
Frank Kruit believes that this strategy relies on the professional reputation he has built up over the course of his career. His identity thus becomes a means of lending legitimacy to content in which he has never actually been involved.
Frank Kruit highlights the irony of the situation. In his view, those responsible for the website might just as easily have created a completely fictional character rather than using the identity of a real person.
A swift response to preserve evidence
Faced with this situation, Frank Kruit did not choose to wait.
Before taking any further action, he states that he gathered evidence to document precisely how his identity was being used. He took screenshots and saved archived versions of the page in question.
He also carried out a technical analysis of the website. His aim was to identify various elements that would provide a better understanding of the infrastructure being used. He states that he searched for information regarding the domain name registrar, the web host and the network to which the website is connected.
Requests sent to intermediaries
Frank Kruit states that he submitted a DMCA-based notice to Cloudflare.
At the same time, he states that he contacted the site’s hosting provider and the domain name registrar directly to request the removal of content using his identity.