Gamblers make conscious choices: Safety measures increasingly popular
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20 Jul 2024 •
Reading time: 1 minute The European gambling sector is taking an important step forward in the field of responsible gaming. In 2023 the use of safer gambling tools has risen to a record high. So does the new sustainability report from the European Gaming & Betting Association EGBA show.
“We are pleased with the increase in the use of tools and proactive communication with players. This shows that our members are committed to a sustainable gambling sector.”
Maarten Haaijer, Secretary General of EGBA
Notable findings:
- 65% of players use tools for safer gambling (+14% compared to 2022).
- 21 million players use tools, a new record.
- More than half of the players use aids voluntarily.
- Deposit limit is the most popular tool used by 70% of players.
- Gambling companies send a record number of 67.6 million messages about safe gambling (+49%).
- 23.7 million of these messages are personalized based on gaming behavior.
- 80% of employees at gambling companies receive training on safe gambling.
Haaijer also emphasizes the dangers of the illegal gambling market: “We are concerned about the growing black market. This poses a major risk to players. We urgently call for stricter regulation and enforcement to tackle the illegal gambling market.”