Author: Ron Emmerink

Articles written by Ron Emmerink

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Interview: Mats Van Den Borre on performance marketing in the Belgian gambling market

24 Apr 2026

The Belgian online gambling market is changing at breakneck speed. Stricter regulations, shifting marketing channels and a growing focus on responsible gambling are creating a completely new playing field.

Interview

“Belgium poses a major challenge for SEO specialists and the gambling market”: Link Juice CEO Tim Teeuwen

Ron Emmerink

9 Apr 2026

Things are moving fast in the world of SEO, and according to Tim Teeuwen, the sector is at a tipping point. It’s no longer about as many links as possible, but better choices and genuine authority that determine the game. In a conversation with Gambling Club, the CEO of Link Juice Club explains why many strategies are outdated and what really matters now.

Interview

“Illegal operators remain visible”: Steven Vrolijk warns of weak enforcement in Belgium

Ron Emmerink

7 Apr 2026

The Belgian gambling market is under pressure, whilst illegal operators remain visible. Steven Vrolijk, head of the Responsible Affiliates quality mark and active in the Netherlands, sees opportunities, but also clear pain points.

Interview

Online casino image on a laptop held by a woman drinking from a cup.

“This is where things often go wrong” – Frank Litjens on the messy balance in online casinos

Ron Emmerink

30 Mar 2026

Behind the scenes at online casinos, a battle is raging that players rarely see. It is not about profit or loss, but about control, rules and choices that shape the experience.

Interview

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“Google is taking action, but…” — expert highlights persistent casino tricks

Ron Emmerink

29 Mar 2026

Frustration is running high. Since yesterday, Google has been rolling out its March 2026 Spam Update, with one goal: to remove rubbish from search results. But anyone looking at casino keywords sees something different. Illegal tricks remain visible and are actually targeting the most vulnerable players.

Sensation

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Entering your age online influences gambling adverts, but young people remain vulnerable

Ron Emmerink

27 Mar 2026

You see it almost everywhere: first enter your age, then click to continue. It may seem like a minor detail, but it isn’t. That choice increasingly determines whether you see gambling adverts, whilst young people should actually be protected from them.

Sensation

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Mr Sloth: “Belgium is our base, but our sights are set on international growth”

Ron Emmerink

26 Mar 2026

“We’re not standing still.” Mr Sloth sounds determined. The technology company already has a strong presence in Belgium, but is looking firmly beyond its borders. With new games, its own platform and clear ambitions, it aims to position itself more strongly in the iGaming market.

Interview

777.nl and Circus.nl are launching a partnership to tackle affiliate marketing

Ron Emmerink

23 Mar 2026

It’s all about control, rules and trust. 777.nl and Circus.nl are taking a new step and actively seeking help to better monitor their marketing. The two online gambling providers are launching a partnership with the Keurmerk Verantwoorde Affiliatesto gain a clearer picture of the risks associated with affiliate marketing.

Sensation

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“Gambling watchdog takes action” – new rules for gambling advertising are becoming stricter

Ron Emmerink

22 Mar 2026

The rules are being tightened once again. The Netherlands Kansspelautoriteit is introducing new guidelines that explain exactly what is and isn’t permitted in online gambling advertising. The message is clear: providers must be more vigilant and avoid risks, particularly when it comes to vulnerable players.

Legislation

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Former owners of Oranje Casino lose multi-million-euro case

Ron Emmerink

20 Mar 2026

It is a heavy blow after years of litigation. The former owners of Oranje Casino and Kroon Casino have also lost their appeal. And see their multi-million-euro claim definitively dismissed. The Court of Appeal in The Hague, the Netherlands, has upheld the earlier ruling. And has once again ruled in favour of the Dutch state.

Sensation

“Fined and gone in a flash” – Qbet case highlights problem for Belgian Gaming Commission

Ron Emmerink

19 Mar 2026

It looks like a flight. Barely a day after a record fine of nearly €25 million, the parent company behind the gambling site Qbet has vanished from Curaçao. The news once again exposes a painful problem: online casinos can relocate at lightning speed, whilst enforcement lags behind. For Belgium, too, this is a familiar and frustrating story.

Sensation

Study: younger men more susceptible to gambling adverts

Ron Emmerink

17 Mar 2026

Seeing an advert and starting to gamble straight away. For many people, it ends there, but for vulnerable gamblers, that moment can be decisive. A major German study involving nearly 4,800 gamblers shows that gambling adverts primarily influence people who are already at risk.

Sensation

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Interpol: “Illegal gambling is digital heroin” – a warning that also affects Belgium

Ron Emmerink

17 Mar 2026

Interpol bluntly labels illegal online casinos as “digital heroin”. Offshore platforms such as 22Bet and WinBay are rapidly conquering the European market through surreptitious advertising by reality stars, an aggressive model without age checks that is also forcing the Belgian Gaming Commission (GC) to implement stricter blocks.

Sensation

Player wins 3.9 bitcoin on roulette but gets nothing: scandal around crypto-casino Stake

Ron Emmerink

15 Mar 2026

Crypto-casino Stake refuses to pay out a live roulette win of over €324,000 and accuses the player of manipulation.

Sensation

€24 million fine for illegal casino: regulators left empty-handed

Ron Emmerink

13 Mar 2026

The Dutch Gaming Authority has slapped illegal casino Qbet with a historic €24 million fine. A purely symbolic punishment: just like in Belgium, regulators are completely powerless to actually collect this money from offshore gambling sites.

Legislation

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Investigation reveals: fake website Becasinobe sends Belgian players to illegal casino

Ron Emmerink

12 Mar 2026

The illegal website Becasinobe.com misuses the name of the recognized Belgian brand BeCasino to lure players into a trap. An exclusive investigation by Gambling Club shows how this fake site redirects visitors via misleading links to MasterPlay, an offshore casino without any license.

Sensation

Ksa reveals: “Belgian online casino had to stop offering in the Netherlands”

Ron Emmerink

12 Mar 2026

The Dutch Kansspelautoriteit (Ksa) has released documents concerning the early years of online gambling enforcement following a recent Woo request.

Legislation

Author: Ron Emmerink

Articles written by Ron Emmerink

Interview: Mats Van Den Borre on performance marketing in the Belgian gambling market

“Belgium poses a major challenge for SEO specialists and the gambling market”: Link Juice CEO Tim Teeuwen

“Illegal operators remain visible”: Steven Vrolijk warns of weak enforcement in Belgium

“This is where things often go wrong” – Frank Litjens on the messy balance in online casinos

“Google is taking action, but…” — expert highlights persistent casino tricks

Entering your age online influences gambling adverts, but young people remain vulnerable

Mr Sloth: “Belgium is our base, but our sights are set on international growth”

777.nl and Circus.nl are launching a partnership to tackle affiliate marketing

“Gambling watchdog takes action” – new rules for gambling advertising are becoming stricter

Former owners of Oranje Casino lose multi-million-euro case

“Fined and gone in a flash” – Qbet case highlights problem for Belgian Gaming Commission

Study: younger men more susceptible to gambling adverts

Interpol: “Illegal gambling is digital heroin” – a warning that also affects Belgium

Player wins 3.9 bitcoin on roulette but gets nothing: scandal around crypto-casino Stake

€24 million fine for illegal casino: regulators left empty-handed

Investigation reveals: fake website Becasinobe sends Belgian players to illegal casino

Ksa reveals: “Belgian online casino had to stop offering in the Netherlands”

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