Vikings Casinos: A major asset for NOVOMATIC
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22 Jan 2025 •
Reading time: 3 minutes The European leader in the gaming market, NOVOMATIC AG, has just announced in a press release that it has signed an agreement for the acquisition of the French group Vikings Casinos SAS. This transaction remains subject to certain regulatory approvals, but it already marks a major step forward in the Austrian company’s international expansion strategy.
New momentum for the French market
With this acquisition, NOVOMATIC confirms its ambition to strengthen its presence on the French market, one of the largest in Europe. The Vikings Casinos group, based in Falaise, manages more than 10 gaming establishments spread throughout the country. This integration will allow NOVOMATIC to significantly expand its portfolio and reach a wider audience.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundations for sustainable growth in France.”
Stefan Krenn, Member of the Board of Directors of NOVOMATIC AG
Strategic opportunity for Vikings Casinos
Based in Falaise, Vikings Casinos is a major player in the gaming sector in France. The group operates around ten casinos spread across the country, with a notable presence on the prestigious Côte d’Azur. These establishments offer a variety of gaming activities, including slot machines, live table games, as well as events and entertainment aimed at a diverse clientele.
The Vikings Casinos group has distinguished itself through its commitment to customer experience and innovation. With rigorous management and a strategic vision, Vikings Casinos has succeeded in positioning itself among the leaders in the French market, while attracting a local and international clientele. Their integration into NOVOMATIC promises to further strengthen their offering and their impact on the market.
This transaction represents a unique opportunity for Vikings Casinos. Luc Le Borgne, CEO of Vikings Casinos SAS, is optimistic about this integration.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are convinced that integrating into a company as experienced and successful as NOVOMATIC will help us to further strengthen our position on the French market. This change will allow us to work even more efficiently and to benefit from the resources and expertise of the new owner.”
Strengthened international vision
The NOVOMATIC Group was founded in 1980 by Johann Graf in Austria. The company now employs more than 25,300 people worldwide and operates in around 50 countries. It exports its gaming equipment and innovative solutions to more than 120 nations. With a significant presence in all segments of the gaming industry, NOVOMATIC offers a complete portfolio: land-based games, lottery solutions, sports betting, management platforms, as well as online and mobile services.
Their most popular games, such as Book of Ra or Starliner, can be found in gaming rooms in Belgium as well as in legal online casinos.
What this acquisition entails
This acquisition is part of a broader strategy aimed at consolidating the group’s leadership in the European market. By leveraging the expertise and infrastructure of Vikings Casinos, NOVOMATIC is positioning itself to fully exploit the potential of the French market.
NOVOMATIC’s arrival in the gaming ecosystem in France should have several consequences:
- Development of the offer: An increased diversity of games and services offered in Vikings establishments.
- Investments: A modernization of the infrastructure and technologies used.
- Jobs: The possibility of creating new positions in existing casinos and at the head office.
- Competitiveness: A strengthened capacity to compete with other major players in the sector.