1.3 billion for Superbet’s expansion
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12 Feb 2025 •
Reading time: 3 minutes Superbet, a key player in the gaming sector, recently concluded a €1.3 billion refinancing agreement with Blackstone and funds managed by HPS Investment Partners. This financial transaction is designed to support the company’s strategic expansion into new markets, particularly Brazil, as well as to finance potential acquisitions and invest in innovative technologies.
The refinancing comprises several financial instruments, including a revolving credit facility and term finance. It will enable Superbet to improve its financial flexibility and seize new growth opportunities in a highly competitive sector.
Ambitious strategic expansion
Superbet, already the market leader in Romania, has strengthened its presence in Poland and Belgium through the acquisition of Napoleon Sports & Casino. The company is also active in Croatia, where it has a major technology centre, and in Spain, with a product development centre. In Latin America, Superbet was one of the first operators to obtain a gambling licence in Brazil.
The refinancing will enable Superbet to enhance its gaming offerings and adapt to changing consumer trends. With a focus on digital growth, the company aims to strengthen its product range while penetrating high-potential markets.
Sacha Dragic, founder and co-CEO of Superbet, expressed his excitement about the deal:
‘I am thrilled that we have signed this refinancing deal, a testament to our commitment to becoming global leaders in our industry. Our unique business model seamlessly integrates strategic investments in cutting-edge technology with a diversified product portfolio, carefully aligned with modern consumer trends.’
Raphael de Botton, senior managing director at Blackstone Tactical Opportunities, also expressed confidence in Superbet’s future:
‘Sacha [Dragic] is a visionary founder and entrepreneur, backed by an exceptional management team. We are proud to continue to support this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to our ongoing partnership and the opportunities that lie ahead.’
The refinancing with Blackstone and HPS Investment Partners comes at a time of strong growth for Superbet. With this injection of capital, the company intends to continue its development in new markets, strengthen its technological infrastructure and extend its influence in the online gaming industry.
The funds raised will also enable Superbet to enhance its sports betting and online casino offerings, integrating new features and optimising the customer experience. This financing is a key step in the group’s growth strategy, which relies on innovation and international expansion to consolidate its leadership.
Strategic advice and legal support
Superbet was advised on the refinancing by Morgan Stanley and Stifel, with legal support from Herzog Fox & Neeman, Sidley Austin and Loyens & Loeff Luxembourg. Blackstone worked with Citi as financial advisor and Simpson Thacher & Bartlett as legal advisor.
With this substantial refinancing, Superbet is well positioned to pursue its strategy of global expansion, focusing on technological innovation and adaptation to consumer preferences. The company plans to expand its operations in key markets and strengthen its presence in the gaming and casino industry.
Superbet’s place in the Belgian gambling market
Superbet has established itself as a key player in the Belgian gaming market, notably through the acquisition of Napoleon Sports & Casino in 2021. This strategic operation has enabled the company to strengthen its presence in Western Europe by building on a well-established and locally recognised brand.
Napoleon Sports & Casino, one of Belgium’s market leaders, has a comprehensive offering including sports betting, online casino games and physical establishments. By acquiring this company, Superbet was able to benefit from a loyal customer base and valuable local expertise. The acquisition also facilitated the introduction of new products and services, while ensuring a smooth transition for existing customers.
By integrating Napoleon’s digital and physical offerings, Superbet has consolidated its position against the industry’s leading operators and continues to develop its business within a strict regulatory framework imposed by the Belgian Gaming Commission.