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Biscarrosse Casino: the transformation is underway

On the seafront of Biscarrosse-Plage, an iconic local entertainment venue is undergoing a profound transformation. Recently taken over by two seasoned professionals in the sector, the Biscarrosse Casino is embarking on a veritable revolution. 

A strategic takeover led by two figures from the entertainment world

The revival of the Biscarrosse Casino bears the signature of Benjamin Frischer and Patrick Delahaye. The two partners officially took over the rights to the establishment on 1 November 2025. They are no novices: already owners of the Hendaye Casino, they have solid experience in managing nightclubs and entertainment venues.

‘Our DNA is entertainment, innovation and conviviality,’ says Benjamin Frischer, now CEO of the casino. 

This statement sets the tone for a project designed as a space for living, meeting people and enjoying experiences, far beyond simply offering games.

The duo did not stop at a change in governance. As soon as they took over, work began with the full mobilisation of the existing teams. The aim was to rethink the casino as a whole, both aesthetically and functionally.

In total, more than €900,000 will be invested over three years. This substantial budget is intended to revitalise, modernise and beautify all areas. The games room is the first showcase for this transformation. It now boasts a glamorous, contemporary aesthetic, designed to appeal to a diverse clientele, both local and tourist.

A modernised, technology-focused gaming room

The new layout of the gaming room reflects the desire to move upmarket. Eighteen high-tech slot machines have been installed, along with a latest-generation electronic roulette wheel. This is a strategic choice, aimed at combining performance, attractiveness and gaming comfort.

But the modernisation is not limited to the equipment. The casino boasts a 95% payout rate, which is presented as the highest in the region. This is a compelling argument in a sector where transparency and customer loyalty have become key issues.

The Club card plays a central role in the commercial strategy. It allows players to accumulate points with each game, which can be converted into gaming tickets or restaurant meals. The benefits don’t stop there: invitations, personalised offers and targeted privileges are also available.

Upcoming major projects

The transformation does not stop at the gaming room. From January 2026, the casino restaurant will also undergo a facelift. The future décor, described as warm and bright, is already the subject of a cleverly orchestrated teaser campaign by the designers.

The night bar will be one of the highlights of this new offering. It will be open until 5 a.m. on Thursdays, Fridays and Saturdays, reinforcing the casino’s position as a must-visit nightspot in Biscarrosse-Plage.

Another new feature announced is the creation of a poker room upstairs. This project is dear to Benjamin Frischer and Patrick Delahaye, who want to diversify the casino’s activities and attract a new clientele.

Clear and ambitious targets

The new managers’ ambitions are clear. In Biscarrosse, they are aiming for 10,000 visitors per year and a 20% increase in attendance over five years.

This projection is based on their experience in Hendaye, where turnover increased by 24% in 2025.

A festive opening night

The public was able to discover the casino’s new look during the opening night held on Saturday 13 December. Many visitors turned up, curious to see what had changed behind the doors of the building.

The modern design and playful, festive atmosphere left a lasting impression. For many, this evening gave a taste of what the casino hopes to become: a place where people come as much to play as to share a convivial moment.

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Caroline specializes in the casino industry, where she combines a deep knowledge of the gaming sector in France with a passion for digital innovations. She explores the changes that are revolutionizing this industry, from the integration of artificial intelligence in the user experience and data analysis to blockchain technologies that strengthen the security and transparency of transactions. Curious and committed, she is particularly interested in responsible gaming solutions and new regulations, addressing topics as varied as player protection, risky behavior management, and the importance of ethical practices.

Through her in-depth and accessible articles, Caroline allows readers to better understand the trends, innovations and challenges of a constantly changing industry. She takes care to demystify new technologies and to make the link between technical advances and their concrete implications for players and operators. Her goal? To offer an informed and balanced vision of a sector in full transition, between tradition and modernity, while contributing to a dialogue around more responsible and secure gaming.

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