The latest news from the Casino world!

No sooner had the Belgian football championship ended than a significant announcement was made: runners-up Club Brugge have signed a new sponsorship deal with Betsson AB, a Swedish gambling operator. The partnership, billed as a record deal for the club, continues a long tradition of links between professional clubs and betting companies.

Economy

Betsson forced to reimburse €527,395 in Sweden

Glen

On 1 July 2025, the Swedish Supreme Court handed down a major ruling: Betsson, via its Maltese subsidiary BML Group, must reimburse €527,395 to a player suffering from gambling addiction. A significant decision, which puts the responsibility of online operators in a new light.

Sensation

Children and gambling: a worrying reality

Caroline

Their names are Raphaël, Inès or Yanis. They are 15, 16, sometimes 17 years old. And already, some of them are scratching tickets in the school playground or betting online on the result of a Ligue 1 match. Yet the law is clear: gambling is prohibited for minors.

Sensation

Why players will soon be gambling illegally en masse according to Björn Fuchs

Björn Fuchs is no unknown name in the world of online gambling. As chairman of VNLOK, the industry association for legal online gambling providers, he knows exactly what is going on. He is also Chief Digital Officer at the Janshen-Hahnraths Group, the company behind Fair Play Online.

Legislation

PepperMill Friends to sponsor STVV until 2028

Maxime

6 Jul 2025

STVV football club has announced a new partnership with PepperMill Friends, with the logo to be displayed on the back of the new Bart Appeltans shirts.

Sensation

Monopoly comes to casinos with Hasbro’s new partnerships

Alex

6 Jul 2025

In July 2025, Hasbro took a major step forward in its ‘Playing to Win’ strategy: not just reviving its iconic brands, but bringing them to life in the form of adult casino games. Earlier this week, the company announced four licensing agreements, in collaboration with Aristocrat, Evolution, Galaxy Gaming and Bally’s. These will enable the creation of games based on Monopoly, Yahtzee, Battleship and even Dungeons & Dragons from January 2026.

Sensation

Do you gamble online? This is why Bwin is so popular in Belgium

6 Jul 2025

Let’s face it: if you like to gamble, you want a platform that is reliable, works smoothly and doesn’t cheat you. In Belgium, then, one name quickly comes up: Bwin. But why really? What makes that site so popular with Belgian players?

Sensation

Entain fails to prevent the registration of the name ‘Sportbet’ with the EUIPO

Glen

5 Jul 2025

At the beginning of June 2025, the British giant Entain, owner of the Sportingbet trademark, saw its complaint rejected by the European Union Intellectual Property Office (EUIPO). The company was seeking to prevent Italian operator Sportbet S.R.L. from registering the ‘Sportbet’ trademark. But against all expectations, the EUIPO rejected Entain’s opposition, ruling that the terms ‘sport’ and ‘bet’ are too generic to be protected by an exclusive right.

Sensation

Casinos angry at regulator GGL over misleading figures

5 Jul 2025

German gambling watchdog GGL came out with figures for 2024. According to them, things are going pretty well. More people are playing legally, and they are said to have cracked down on quite a few illegal websites. But the casinos themselves don’t believe any of it.

Legislation

UCLouvain scans gamblers’ brains in a new study

Alex

On the campus of the Université Catholique de Louvain (UCLouvain) in Woluwé, a laboratory is conducting a novel experiment. Its aim: to understand how regular gamblers make their decisions: those who, every week, indulge in sports betting, scratch cards or casino games. A study shared by the Gaming Commission.

Sensation

New taxes on online gambling in France: is the government jeopardising a strategic sector?

Caroline

For French online gambling operators, July 1 marks a real regulatory shockwave, with the entry into force of a new tax system deemed ‘record-breaking’ and ‘unfair’ by industry professionals.

Legislation

Club Brugge signs historic deal with Betsson

Sarah

2 July 2025 marks a major turning point in the world of Belgian football. Club Brugge has just signed an unprecedented shirt sponsorship deal with the Betsson group, an international online gaming giant. The deal, described as a record in the club’s history, exceeds all financial expectations and symbolises a new stage in the relationship between sport and the gaming industry.

Sensation

New chairman leads merger of VNLOK and NOGA: Björn Fuchs on online gambling and politics