News

Fewer promotions, more oversight

29 Jun 2026

Promotions by Belgian online casinos are being scaled back following a reminder from the Gaming Commission. The Entain Group has asked its partners to withdraw several offers aimed at new players in Belgium, notably for bwin and Ladbrokes.

Gaming Commission

BAGO raises the alarm on player protection

Alex D.

29 Jun 2026

In the Netherlands, licensed online gambling operators took nearly 1.8 million preventive measures in 2025 to protect players. For BAGO, these figures highlight the importance of enshrining the duty of care in Belgian gambling policy.

Legislation

The MLBPA wants to ban these risky bets

Sarah C.

28 Jun 2026

The MLBPA, the players’ union of Major League Baseball, wants to ban betting linked to players’ individual performances.

Sensation

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More and more Belgians are gambling for the same reason – and it has nothing to do with money

Ron Emmerink

28 Jun 2026

When people talk about problem gambling, many automatically think of money, addiction or a lack of self-control. Yet one important factor is often overlooked: sensory overload.

Sensation

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Is Netflix Casino a genuine online casino?

Caroline B.

27 Jun 2026

A fake platform called Netflix Casino is fraudulently using Netflix’s brand to lure internet users into illegal gambling offers. It is not a legal casino in Belgium.

Legislation

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Controversial tactics are becoming increasingly common in the gambling sector – are DMCA complaints being used as a weapon?

Ron Emmerink

27 Jun 2026

The DMCA complaint was originally intended as a legal instrument to protect copyright. However, criticism of the use of this procedure is becoming increasingly common within the online gambling and affiliate world. According to various SEO specialists and affiliate owners, DMCA requests are not always used to tackle copyright infringements, but also to push competitors out of Google’s search results.

Sensation

Gambling tax increase fails – brings in hardly any extra revenue for the state

Ron Emmerink

26 Jun 2026

The increase in gambling tax in the Netherlands has not had the desired effect. This is the conclusion reached by the Ministry of Finance and the Kansspelautoriteit (Ksa) in a new monitoring report on the tax increases implemented in 2025 and 2026.

Economy

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Meta is working on a prediction markets app as legal pressure mounts

Ron Emmerink

26 Jun 2026

Meta is working behind the scenes on its own prediction markets app, according to The New York Times. The app would be separate from Facebook and Instagram and would allow users to make predictions about future events.

Sensation

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Polymarket banned in Belgium, but still very popular

Alex D.

25 Jun 2026

Since being blacklisted by the Gaming Commission, Polymarket has lost a large proportion of its Belgian audience. However, the platform continues to attract around 70,000 visits per month.

Gaming Commission

Frank Kruit ends his fight against the ‘gambling mafia’: “It’s a lost cause”

Ron Emmerink

25 Jun 2026

For years, SEO and iGaming expert Frank Kruit has been sounding the alarm about the activities of illegal gambling affiliates in the Netherlands. Via LinkedIn, he regularly exposed abuses and highlighted websites which, in his view, redirect players to illegal gambling operators. But after years of warnings, reports and investigations, Kruit has now concluded that his efforts are yielding hardly any results.

Sensation

VNLOK takes Meta to court: will BAGO follow suit in Belgium?

Ron Emmerink

24 Jun 2026

The decision by the Dutch trade association VNLOK to take legal action against Meta over the dissemination of illegal gambling adverts could also have far-reaching consequences for the Belgian market.

Sensation

Unibet Games becomes 32Red in Belgium

Glen L.

24 Jun 2026

From 30 June 2026, Unibet Games Belgium is set to officially become 32Red Belgium.

Gaming Commission

Meta faces a bombshell complaint

Alex D.

24 Jun 2026

The Dutch online gambling association VNLOK is planning legal action against Meta within the European Union, as well as a complaint to the European Commission. It accuses Facebook and Instagram of allowing adverts for gambling operators not authorised in the Netherlands to circulate on a large scale.

Sensation

Illegal gambling: the blacklist is growing

Caroline B.

23 Jun 2026

The Gaming Commission has updated its list of illegal gambling sites blocked in Belgium as of 29 May 2026. This list aims to inform players and restrict access to unauthorised operators.

Gaming Commission

Illegal gambling: 60 per cent of Belgian traffic targeted

Julien D.

23 Jun 2026

Whilst sports betting is on the rise ahead of the 2026 World Cup, illegal gambling sites are gaining ground in Belgium. According to a study commissioned by a legal operator, these platforms now account for 60 per cent of Belgian players’ traffic.

Gaming Commission

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Why does the advertising ban not apply to the National Lottery?

Ron Emmerink

23 Jun 2026

In recent years, Belgium has significantly tightened the rules on gambling advertising. Private gambling operators have faced far-reaching restrictions on marketing, sponsorship and visibility. The measures were intended to help reduce the normalisation of gambling and improve consumer protection.

Legislation

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Entain warns of illegal casinos in the UK

Glen L.

22 Jun 2026

Research commissioned by Entain claims to have identified more than 30 unregulated gambling sites running coordinated promotional campaigns targeting the British public on several social media platforms during the 2026 World Cup.

Sensation