European gambling companies pour billions into state coffers – fully committed to safe gaming
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9 Jul 2025 •
Reading time: 2 minutes It’s a staggering amount: in 2024, the largest European gambling companies paid a combined €3.8 billion in taxes.
This is according to a new report from the European Gaming and Betting Association (EGBA). The figures include taxes on gambling winnings, corporate profits, and other levies.
But it doesn’t stop at paying taxes. These gambling companies also made significant efforts to promote safe gaming. For example, last year they sent 100 million warnings to customers.
These messages cover safe gambling, limits, and responsible gaming. And guess what? More and more people are actually paying attention.
Customers are increasingly taking action themselves and setting limits on their gaming behavior
More than 69 percent of all customers used one or more tools to play more safely in 2024. Think of limits on bets or pauses.
Remarkably, half of the people did this entirely on their own initiative, without any external pressure.
Companies are increasingly using personalized messages that warn players, for example, if someone plays a significant amount or frequently.
This approach is working, the report shows. Nearly half of at-risk players adjusted their behavior or played more consciously after receiving such a message.
Many people also activated additional security measures afterward. So, a real change is noticeable.
European gambling companies are investing millions in sports, charities, and even sustainability.
The figures go beyond just safe gaming. The companies are also investing heavily in sports and society.
In 2024, they spent a total of €735 million on sports, primarily on broadcasting rights and sponsorships. They also donated nearly €157 million to charities and local projects.
And that’s not all. The sector is also becoming increasingly green. Energy consumption decreased by 11 percent, and the majority of their energy now comes from renewable sources.
All of this is in addition to the 62,000 people they employ. The report shows that the money goes not only to shareholders but also to jobs, sports, and sustainability.
The EGBA itself says it is proud of the balance between making money and social responsibility.