Frank Kruit reveals how fraudsters mimic legal online casinos
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30 Aug 2025 •
Reading time: 2 minutes In the world of online casinos, visibility is everything. But what happens when that visibility is hijacked by malicious actors? Frank Kruit, an expert in SEO and affiliation in the gambling sector, has observed a worrying increase in fraudulent practices aimed at impersonating legal casinos.
An effective method of deceiving players
Fraudsters are creating websites with domain names that mimic those of legal casinos, thereby misleading Internet users. For example, sites such as holland-casino-inloggen.com or hommerson-casino.com are perfect copies of their legal counterparts, both visually and functionally. These sites often rank well on Google and are shared widely, attracting unsuspecting gamblers.
The list of sites detected by Frank Kruit also includes sites impersonating Goldrun Casino, ComeOn Group, Jack’s Online, BetCity, and even Bingoal and Starcasino.
Increasingly sophisticated manipulation techniques
Fraudsters do not hesitate to use advanced techniques to improve their SEO. They buy expired domain names with high authority, redirect them to illegal casino sites and fill them with search engine optimised content. This strategy enables them to capture a large proportion of organic traffic, to the detriment of legal operators.
What’s more, some legal sites are pirated and transformed into platforms for promoting illegal casinos. The owners of these compromised sites are often not even aware of this manipulation.
A daily fight against fraud
Faced with this situation, Frank Kruit decided to take matters into his own hands. Every day, he spends time identifying and reporting fraudulent sites. He shares his findings on professional platforms such as LinkedIn, alerting the community and the relevant authorities.
The consequences for players
For players, these fraudulent practices present considerable risks. By accessing illegal casino sites, they expose themselves to scams, a lack of protection for their personal data and unregulated gaming conditions. What’s more, the winnings obtained on these platforms may never be paid out.
The fight against illegal casinos usurping the names of legal operators is a long-term battle. It requires constant vigilance on the part of players, regulators and industry players. By staying informed and reporting dubious practices, everyone can help to clean up the online gambling ecosystem.