GRAI: a new era for gambling in Ireland
•
12 Mar 2025 •
Reading time: 2 minutes Ireland has just taken a decisive step in the regulation of its gambling market. With the entry into force of the Gambling Regulatory Authority of Ireland (GRAI), a supervisory body with expanded powers, the country is stepping up its fight against the risks associated with betting and gambling. This reform, backed by the Gambling Regulation Act 2024, marks a turning point in the supervision of a sector worth nearly €6 billion.
A stricter regulatory framework for the sector
The remit of the GRAI, which became operational on 5 March, is to supervise online gambling operators and those operating in physical retail outlets, with the exception of the National Lottery. Its funding will come essentially from the gaming companies themselves, which will have to comply with strict requirements in terms of transparency and player protection.
Among the first measures to be implemented are a ban on credit card transactions for games of chance and the removal of ATMs from betting premises. These measures are designed to limit impulsive behaviour and protect vulnerable players.
A team of experts at the helm
GRAI benefits from experienced governance. Paul Harris has been appointed chairman of the authority, surrounded by leading figures in the fields of regulation and psychology. They include Anne-Marie Caulfield and Rita Purcell from the Irish Health Products Authority, and addiction specialist Dr Colin O’Driscoll. This diverse composition should enable a global approach to effectively control the industry and limit abuses.
Reform focused on player protection
The Gambling Regulation Act 2024 brings together several pre-existing laws under a single framework and introduces major restrictions to combat the harmful effects of excessive gambling. Among the key measures is a ban on incentives such as VIP programmes, free bets and promotional credits. These practices, deemed too aggressive, will no longer be tolerated by the new regulatory authority.
Advertising is also being targeted. From now on, gambling advertisements will be banned from television and radio between 5.30am and 9pm, a decision designed to protect minors and at-risk populations. In addition, the sale of gaming-related products to children is banned.
A strong signal to operators and players
Irish legislators are determined to see these reforms implemented. Senator Ciprian Rus underlined the government’s determination when he said:
“I can assure the House that this regulatory authority will be effective and will not be without resources. It will have real power and will oversee an industry that we estimate to be worth €6 billion.”
For her part, Diana Stoica MP stressed the importance of this regulation in preventing addiction and ensuring fair practices.
With these new measures, Ireland joins the list of European countries that are strengthening their legislative framework to better control the gambling sector.