Greentube now also in Finland thanks to deal with Veikkaus
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1 Nov 2024 •
Reading time: 2 minutes Greentube, the online gaming arm of Novomatic, has just taken a big step in Finland. Thanks to a partnership with Veikkaus, the state gambling operator of Finland, Finnish players can now enjoy some of the most popular games, including Book of Ra deluxe and Lucky Lady’s Charm deluxe. For Finnish players, this means that the choice of online games is about to get a little more interesting.
Big step for Greentube in the Finnish market
With this partnership, Greentube is diving into the unique Finnish gambling landscape. Veikkaus is the only country in Finland that has the right to offer games of chance, from lotteries to casino and sports betting. This means that Greentube has direct access to Finnish gamblers via Veikkaus, and there are quite a few of them—over 2.5 million to be exact.
Veikkaus has built a solid reputation, with strong ties within the gambling world as a member of the World Lottery Association. A solid partner for Greentube, and that offers opportunities to enter the Finnish market in a way that fits the rules and wishes of the country.
New games make the Finnish game offer even better
For Finnish players, the collaboration with Greentube means that they can now choose from a number of popular titles that were previously unavailable. Think of favorites such as Sizzling Hot deluxe, a true classic that has been high on the list of gambling enthusiasts for years. With the new additions, Veikkaus can present a wider range of games, and Finnish players get more variety.
Julia Schagerl, the regional manager of Greentube, said that they are looking forward to it.
“We are happy to start our partnership with Veikkaus. This way we can offer players in Finland a great experience with our game offer.”
Julia Schagerl
For the players, it mainly means that there is more to choose from and that they can play games that they may already know, but can now finally try in Finland.
An important step in Greentube’s European growth
For Greentube, this partnership not only means that they reach Finland, but also that they strengthen their position in Europe. They have already managed to conclude partnerships, such as with Casino UA in Ukraine, and with Veikkaus they continue that trend.
In Scandinavia, strategic partnerships are of great importance, and with Veikkaus Greentube has a strong position. In this way, they not only build their name, but also reach more and more players throughout the region. For Greentube, this is an important milestone in their goal to grow further in Europe.