How Fullstory detects at-risk players
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20 Aug 2025 •
Reading time: 2 minutes Imagine a subtle yet powerful filter that intercepts at-risk players just in time, before they lose control, a kind of digital shield at work in the world of online gaming. This metaphor, far from being fictional, is now a reality thanks to Fullstory, an innovative technology that leverages real-time behavioural data.
Fullstory, not just a marketing tool
The story begins with a known flaw: gaming operators rely primarily on transactional data, which is useful but often delayed by 24 hours. Fullstory is changing this trend. As soon as unusual behaviour emerges, an alert is triggered, opening the door to rapid, targeted, human intervention: a personalised message, a break in the game, or a proactive check on the player’s situation. These interventions have concrete effects.
The battle between efficiency and fluidity: data at the service of people
Fullstory technology does more than just monitor. It also provides valuable data to operators and their teams. One industry player uses features such as Session Replay and Watched Elements to understand exactly how users interact, reducing problem detection time by 50% and resolution time by 87%.
For its part, Game Lounge has improved the user experience on its affiliate sites: a 70% reduction in dead clicks and a 50% decrease in navigation errors, thanks to the replay of past sessions.
Artificial intelligence at the heart of responsibility
It is not only speed that sets Fullstory apart, but also technological sophistication. The AI-powered extension, Fullcapture, continuously scans every micro-interaction (play, pause, zoom, copy-paste, etc.), without the need for manual tagging. The StoryAI system summarises these interactions, helping teams to quickly identify problematic behaviour, even during long sessions.
What’s more, ready-to-use automated models are available, allowing operators to set up real-time alerts as soon as a at-risk player is detected. The alert is then sent to the right people, who can initiate an appropriate human intervention.
A win-win strategy
The above story illustrates that technological innovation, far from replacing humans, enhances them. Fullstory offers operators a rare opportunity: to align player protection, regulatory compliance and operational efficiency.
In a context where regulators (such as the Gambling Commission in the United Kingdom) are calling on operators to use their marketing data to prevent problematic behaviour, this approach makes sense. It demonstrates that surveillance and care can coexist, for the benefit of both the player and the sustainability of the business model.