Interview with BeCasino, the new online casino

Eurotiercé, a renowned provider of sports and horse racing betting, has just launched its online casino, BeCasino. That’s why Gambling Club went for a cup of coffee to ask some questions to Renaud De-Villeneuve, General Manager of Eurotiercé and BeCasino.be.

First of all, congratulations on launching your online casino in Belgium. What made you decide to enter the casino market after the implementation of the advertising ban?

We have wanted to do this for a long time, but our initial focus was mainly on Eurotierce and our well-known PMU website.

The ban on advertising has prompted us to act more quickly on this issue, but of course it also makes it more difficult to find our place. Unfortunately, the legal restrictions are a safe haven for illegal sites, and give the legal sites with great brand recognition some head start, but we’re looking forward to it!

Our audience loves casino games (dice slots, dice games, table games), that’s what’s important, and that’s where we will make a difference too.

How does the launch of BeCasino in Belgium fit into the overall strategy of your company?

Especially in a highly regulated market, a wide offering is an asset and due to our historically strong position in sports betting and horse racing, a casino was the missing piece.

Our goal remains to increase our visibility across all our products: horse betting, sports betting and casino games.

BeCasino is a project you have been working on for several months, how have the preparation months been?

The key point was finding reliable partners. True professionals, attentive, to whom we rightly placed our trust. Mutual trust, because our status as a Belgian subsidiary of PMU, a major French operator, also made many things easier.

We had almost everything to learn. I want to emphasize here the great responsiveness and availability of Mr. Sloth for IT questions.

What can Belgian players expect when they play on BeCasino?

First of all, a 100% Belgian, 100% legal, 100% secure site. In addition to a top game offering, BeCasino players also benefit from daily tournaments and various promotions such as “cash drops” and “cash tournaments”.

What sets you apart from the existing offer?

BeCasino will soon offer the ‘BeBoost’ almost exclusively. 

Free and open to everyone on all games, the ‘BeBoost’ can double your winnings from a spin. 

BeCasino players also benefit from instant withdrawals and direct access to horse betting, where we are the market leader, and sports betting.

You already offer a wide range of games and various providers, can you give us a glimpse of what’s to come?

Even more dice games, dice slots and table games!

As soon as a supplier launches a game, it is available on BeCasino. We are always looking to expand our offering. Our promotions, from BeBoost to Cashdrops, will of course expand, but we can’t reveal too much yet.

Responsible gaming is an important issue in the current political climate. How does BeCasino fit into this?

We are of course very familiar with responsible gaming through our current website eurotierce.be, where we offer betting on horse racing and sports. With a few clicks, our players can use all legal tools. Furthermore, we are always vigilant at support for possible signals of irresponsible gaming.

In some cases we intervene, because we see it as our duty to protect people from themselves.

The ban on non-targeted advertising makes it harder for BeCasino to gain market share. How do you meet this challenge?

Not easy indeed!

We fundamentally believe that a safe, reliable site with a top offer, attractive promotions, fast payouts and close to its customers is able to retain its customers. Building a relationship of trust around a pleasant leisure activity, that is what we fight for!

Thanks for the nice chat Renaud. From the gambling club, we are wishing you the best of luck and we’re looking forward with a new familiar face on the Belgian Gambling market!