Las Vegas soon to join the NBA? The green light has been given
The NBA has just turned a new page in its history by agreeing to explore the possibility of bringing franchises to Las Vegas and Seattle. The Nevada city is one step away from joining the elite of world basketball.
A key decision by NBA executives
This week, the NBA Board of Governors approved a project that has been anticipated for several years: exploring the establishment of new teams, notably in Las Vegas and Seattle. To take this step, a qualified majority was required: 23 votes in favour out of 30.
But beware, this approval does not yet mean the immediate arrival of new franchises. It simply paves the way for a structured process of analysing and selecting applications.
NBA Commissioner Adam Silver was keen to clarify the league’s intentions. According to him, the aim is to approach markets such as Las Vegas with seriousness, whilst ensuring total transparency in the process.
Las Vegas, already a key market for the NBA
For several years now, Las Vegas has been more than just the entertainment capital. It is gradually establishing itself as a major sports hub in the United States.
The NBA already has a strong presence there. Every year, the city hosts the Summer League, a key event for young talent. It also organises the NBA Cup and certain editions of the G League Showcase.
Adam Silver himself had previously described the city as the NBA’s ‘31st market’. Las Vegas is seen as a natural extension of the league.
If a franchise were to be established, it would become the city’s fifth major professional team. It would join the Raiders (NFL), the Athletics (MLB), the Golden Knights (NHL) and the Aces (WNBA).
Investors already lining up
Behind sporting projects there are always economic ambitions. The city’s mayor, Shelley Berkley, has stated that Las Vegas is ready to welcome an NBA team. She revealed that at least three groups of investors have expressed interest.
Among them, one name stands out in particular: Magic Johnson. The former NBA legend, now an influential businessman, is reportedly leading a group involved in the project. He is said to have recently spoken with Nevada’s governor, Joe Lombardo, as well as other local officials.
A second group is said to be linked to LeBron James. However, the superstar recently indicated that he no longer wished to submit a bid, casting a slight shadow of uncertainty over this possibility.
Finally, a third group, led by a local entrepreneur whose identity has not been revealed, completes this trio.
A radical transformation of Las Vegas’s image
Long associated with casinos and entertainment, Las Vegas is undergoing a transformation. Sport is becoming a central pillar of its identity. This shift reflects an economic strategy aimed at diversifying activities and attracting a wider audience. Sports franchises bring stability, international visibility and considerable economic benefits.
Las Vegas’s ambitions extend beyond basketball. The city is hosting a growing number of major events to cement its international status. Allegiant Stadium, which opened in 2020, is a perfect illustration of this strategy. Already home to the Raiders, it could host Super Bowl 63 in 2029. If this is confirmed, it would be the second time in five years that the NFL final has been held at this venue.

