The Lotto’s starting jackpot is temporarily rising to €1,500,000 until December 31, 2026.
Ahead of the 2026 World Cup, sports betting operators are rolling out a growing number of promotions aimed at Belgian punters. Some comply with the legal framework, whilst others are coming dangerously close to the line set by the law – or even crossing it, according to the GC.
With Paris set to host the Esports World Cup from 6 July to 23 August 2026, the National Gaming Authority (ANJ) has reiterated that betting on esports remains banned in France. In Belgium, the situation is different: esports betting is permitted and regulated by the Gaming Commission.
Calls for tougher rules on gambling advertising are growing in Belgium. Despite recent restrictions, experts believe that operators continue to circumvent the ban, notably through sport, spin-off brands and digital channels.
The name Leeeroyjenkins is currently doing the rounds in the international iGaming sector. During the World Cup, the anonymous user staked no less than 7.5 million euros on a Red Devils victory against Egypt via the prediction platform Polymarket, according to Tijd.be.
PepperMill Friends announces its support for Red Side Academy, an initiative linked to KV Kortrijk that welcomes over 400 children and young people free of charge every week in a safe, inclusive environment open to all.
The MLBPA, the players’ union of Major League Baseball, wants to ban betting linked to players’ individual performances.
Boxes sold online offer customers the chance to receive a football shirt without knowing which team it is from in advance. The phenomenon appeals because of the element of surprise, the experience of sharing it with friends and the joy of unboxing, but its success may be short-lived.
PepperMill Friends will become KV Kortrijk’s new main sponsor from the 2026–2027 season. The Belgian family-run business has signed a multi-year agreement with the club, thereby significantly increasing its involvement.
With the 2026 World Cup approaching, a TransUnion study highlights an expected rise in sports betting in the UK, but also reveals that a significant proportion of young adults have already fallen victim to fraud on unauthorised betting sites.
Kylian Mbappé and several players from the French national team have asked the French Football Federation to prevent licensed betting operators from using their image in promotional campaigns without clear prior notification. The dispute arose following a Betclic campaign linked to the 2026 World Cup, which featured photos of several French internationals.
As the 2026 World Cup approaches, sports fraud experts are concerned about an increased risk of match-fixing. The rapid growth of sports betting, the proliferation of betting markets and the expansion of the tournament to 48 teams are creating, according to Belgian expert Guy Reinenbergh, a particularly vulnerable environment.
The 2026 World Cup is fast approaching and is already capturing the attention of Belgian fans. For some, the event will also be an opportunity to discover sports betting. Here’s how to bet legally in Belgium.
On 31 May 2026, the European standard EN 18144 on risk indicators for gambling was published by the national standardisation bodies that are members of the European Committee for Standardisation, supported by the EGBA.
Bet365 launched its online sports betting service in France on Tuesday 26 May 2026 after obtaining a licence from the French National Gaming Authority (ANJ). The operator also holds licences for horse racing and poker, two activities set to follow shortly.
