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SEGA SAMMY acquires Stakelogic: a winning bet for the Japanese giant?

• 30 Jul 2024 • Reading time: 2 minutes

SEGA SAMMY, the famous Japanese company, has just taken a new step in its conquest of the global online gaming market by acquiring the Dutch casino game developer Stakelogic for the sum of 130 million euros.

This strategic acquisition is part of SEGA SAMMY’s desire to strengthen its position in the American online gaming market, a booming sector. By integrating Stakelogic‘s game catalog, renowned for its quality and innovation, SEGA SAMMY hopes to create new synergies and accelerate its growth in this field.

A marriage of skills

Stakelogic, founded in 2014, has quickly established itself as a major player in the development of online casino games. Thanks to its expertise in creating innovative games and its live production studio, the Dutch company has a very attractive product portfolio.

By joining the SEGA SAMMY group, Stakelogic will benefit from strong financial backing and a global distribution network. This alliance will allow the Dutch company to accelerate its international development and strengthen its position in key markets.

Big ambitions

For SEGA SAMMY, this acquisition represents an opportunity to diversify its activities and consolidate its presence in the online gaming market. The Japanese group, known for its video games and slot machines, now wants to position itself as a key player in the iGaming sector.

“I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial element in the execution of this strategy.

We are convinced that Stakelogic, thanks to its ability to quickly develop unique and high-quality gaming content, will make a significant contribution to the implementation of our strategy and will create excellent synergies.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY

The future

This transaction is expected to close in the second quarter of 2025, subject to regulatory approval. Both companies are optimistic about the future. By combining the strengths of SEGA SAMMY and Stakelogic, this partnership promises to create a major player in the industry, capable of meeting the challenges of a constantly evolving market.

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Caroline specializes in the casino industry, where she combines a deep knowledge of the gaming sector in France with a passion for digital innovations. She explores the changes that are revolutionizing this industry, from the integration of artificial intelligence in the user experience and data analysis to blockchain technologies that strengthen the security and transparency of transactions. Curious and committed, she is particularly interested in responsible gaming solutions and new regulations, addressing topics as varied as player protection, risky behavior management, and the importance of ethical practices.

Through her in-depth and accessible articles, Caroline allows readers to better understand the trends, innovations and challenges of a constantly changing industry. She takes care to demystify new technologies and to make the link between technical advances and their concrete implications for players and operators. Her goal? To offer an informed and balanced vision of a sector in full transition, between tradition and modernity, while contributing to a dialogue around more responsible and secure gaming.

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