Golden Palace sets its sights on the Brussels casino
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8 Jun 2026 •
Reading time: 3 minutes
Golden Palace is bidding to take over the Brussels casino licence. The group says it wants to create, in the heart of the pedestrianised area, a space combining entertainment, culture, fine dining, events and tourism.
Golden Palace wants to turn a new page in Brussels
According to Massimo Menegalli, Golden Palace is bidding to take over the Brussels casino licence, with a clear ambition: not to limit the future site to a mere gaming hall. The group wants to turn it into an entertainment venue in the heart of Brussels’ pedestrian zone, open to both residents and visitors.
For Golden Palace, the future venue should become a meeting place, a vibrant hub frequented at different times of the day and night, capable of bringing together diverse uses and audiences. The group highlights several key areas: gaming, culture, gastronomy, events and tourism. These five pillars shape a hybrid venue, designed to operate beyond the traditional scope of a casino.
The group wants to present itself as a player with deep roots in the capital, rather than an outsider seeking to exploit an economic opportunity. Massimo Menegalli points out that Golden Palace’s family history began in Brussels. In a licence application, financial capacity and gaming experience are important, but an understanding of the local area is also key.
The message sent to the City is therefore twofold. On the one hand, Golden Palace emphasises that gaming remains its core business. On the other, the group affirms its desire to deliver an urban, cultural and tourism project designed to stand the test of time. This combination aims to move beyond the traditional image of the casino to offer a broader vision of its role in Brussels.
Charles Kaisin involved in the vision for the venue
To give the project a strong identity, Golden Palace states that it has enlisted the help of Charles Kaisin, one of Belgium’s most internationally renowned designers.
Golden Palace wants to develop the soul of the venue, its atmosphere and its ability to attract a diverse audience. The choice of a renowned designer serves to reinforce this ambition: to make the casino a distinctive, unique space, and not merely a functional one.
The decision now lies with the City
Golden Palace has presented its vision. However, what happens next no longer depends solely on the group. The application has been submitted, the project is being publicly championed, but the awarding of the licence remains in the hands of the relevant authorities.
Golden Palace’s final message is one of confidence.
“We believe in Brussels. And we’re ready,” says Massimo Menegalli.
This conclusion sums up the group’s stance: a confident bid, a project presented as more than just a casino, and a commitment to investing in the capital over the long term.