Affiliate quality mark KVA launches an attack on illegal online casinos
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24 Jun 2024 •
Reading time: 2 minutes The Quality Mark for Responsible Affiliates (KVA) in The Netherlands intervenes to combat illegal online casinos that target players with a Cruks registration. The organization calls on its members to create special pages focused on the search term “Casino without Cruks”. These pages should contain warning information and references to support agencies, with the aim of deterring people from illegal gambling sites.
High demand for illegal casinos
Research by the KVA shows that there is a significant demand for “Casino without Cruks” in the Netherlands. This is because people who have registered for the Cruks register have excluded themselves from legal online gambling, but still want to gamble online. Illegal online casinos respond to this and specifically target this vulnerable group of players.
Malicious websites dominate search results
A search for “Casino without Cruks” currently yields numerous rogue websites. These websites often redirect users to illegal online casinos, without warning of the risks involved.
KVA wants to suppress illegal websites
The KVA wants to influence the search results for this term with the “Casino without Cruks” initiative. By creating a large number of informative pages focused on this search term, the KVA hopes to push rogue websites out of the first pages of Google.
Informational pages with warning
The pages that KVA members create must meet a number of criteria:
- No references or advertising for online gambling sites
- Clear warning about the risks of illegal online casinos
- Referrals to help agencies for gambling addiction
- Soberly designed and no promotional texts
- At least 800 words long
Cooperation for consumer protection
With this initiative, the KVA hopes, in collaboration with its members and other stakeholders in the market, to contribute to the protection of consumers against the dangers of illegal online casinos.