Investing pays off: LOTTO24 achieves significant sales growth!
LOTTO24 AG the market leader in online lotteries in Germany has published its annual report for 2023. The company looks back on an excellent year with significant growth in both turnover and profit.
Main results
- Turnover increase: 16.7% to €885.0 million
- Lottery turnover: up 10.8% to €115.4 million
- Market share: Grown to 41.4%
- EBITDA: up 28.8% to €33.0 million
- Launch of Online Casino Games: Successful
“In 2023 we have further strengthened our position as a market leader. We are proud that the LOTTO24 brand has developed into a real winning factory. With more record winners than any other lottery provider in Germany. Our strong sales and profit performance and increased market share demonstrate that we are on the right track. Our product innovations have been well received by our customers. Thanks to the positive business development we are optimistic about the coming years.”
Andrea Behrendt CFO of LOTTO24 AG
Strong EBITDA Growth despite investments
In the past year, LOTTO24 AG welcomed 597.000 new customers. The decrease compared to the previous year can be attributed to lower jackpot amounts. Through strategic investments in brand development. Including more TV advertising marketing costs increased by 5.5% to € 34.8 million.
Despite the increased investments and the launch of online casino games, the company achieved strong EBITDA growth of 288% to € 33 million.
Successful start for online casino games
In June 2023 LOTTO24 AG launched virtual casino games. Via the online stores of LOTTO24 and Tipp24. In the first year these games generated a turnover of €41.6 million with a net turnover of €39.6 million.