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New light on gambling incentives: impactful Irish study

Ireland’s Economic and Social Research Institute (ESRI), supported by the Gambling Regulatory Authority of Ireland (GRAI), has conducted a groundbreaking study. It is based on a random online experiment involving 622 men under the age of 40, all regular punters. The aim? Observing the impact of incentives (free bets, money-back guarantees) on real gambling behaviour, highlighted by the intense atmosphere of European football matches.

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