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Influencers under surveillance: the end of impunity?

From 16 June 2025, the Dutch Commissariaat voor de Media (CvdM) will be extending its monitoring to a wider range of influencers. Until now, only those with more than 500,000 subscribers were concerned. From now on, any content creator active on YouTube, Instagram or TikTok who has published at least 24 paid videos in the last 12 months and is registered with the Chamber of Commerce will be subject to this enhanced surveillance.

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