Dutch flag in front of a house facade.

Affiliate quality mark KVA launches an attack on illegal online casinos

The Quality Mark for Responsible Affiliates (KVA) in The Netherlands intervenes to combat illegal online casinos that target players with a Cruks registration. The organization calls on its members to create special pages focused on the search term “Casino without Cruks”. These pages should contain warning information and references to support agencies, with the aim of deterring people from illegal gambling sites.

High demand for illegal casinos

Research by the KVA shows that there is a significant demand for “Casino without Cruks” in the Netherlands. This is because people who have registered for the Cruks register have excluded themselves from legal online gambling, but still want to gamble online. Illegal online casinos respond to this and specifically target this vulnerable group of players.

Malicious websites dominate search results

A search for “Casino without Cruks” currently yields numerous rogue websites. These websites often redirect users to illegal online casinos, without warning of the risks involved.

KVA wants to suppress illegal websites

The KVA wants to influence the search results for this term with the “Casino without Cruks” initiative. By creating a large number of informative pages focused on this search term, the KVA hopes to push rogue websites out of the first pages of Google.

Informational pages with warning

The pages that KVA members create must meet a number of criteria:

  • No references or advertising for online gambling sites
  • Clear warning about the risks of illegal online casinos
  • Referrals to help agencies for gambling addiction
  • Soberly designed and no promotional texts
  • At least 800 words long

Cooperation for consumer protection

With this initiative, the KVA hopes, in collaboration with its members and other stakeholders in the market, to contribute to the protection of consumers against the dangers of illegal online casinos.

 | 

In the world of Gambling Club, Ron is a dedicated journalist specializing in casino news in the Netherlands. He combines his keen eye for the gambling industry with a deep-rooted passion for sports.

With his inquisitive nature and eye for detail, Ron focuses on describing trends and transformations within the Dutch casino industry, seamlessly integrating his sports expertise.

With years of experience in journalism, ranging from local reporting to large-scale investigative projects, he offers his readers nuanced and in-depth analyses. In this way, he reveals the fascinating intersections between gaming and sports.

Recommended

Acquisitions of Dutch online casinos continue to grow

The Dutch online casino world is changing rapidly due to a wave of acquisitions since the introduction of the new gambling legislation.

OneCasino sold! New acquisition in the Dutch gambling world

The Glitnor Group, the company behind LuckyCasino and HappyCasino, has acquired OneCasino. This means that OneCasino, active in the Netherlands and countries such as Spain and Denmark, is now part of Glitnor.

Commission questions gambling tax and gambling addictions

The Standing Committee on Justice and Security in the Netherlands wants clarity about the significant growth in turnover at illegal online gambling sites.