ASA sanctions Play’n GO: ads for their slot machines deemed too childish
The Advertising Standards Authority (ASA) has targeted three banner ads from games publisher Play’n GO Malta Ltd. Distributed via the Adroll platform, the ads featured a superhero bunny, a DJ robot and anime-style princesses. The ASA considers that these visuals, despite their ‘18+’ labels and responsible gaming messages, were likely to attract under-18s.