Betsson Group under pressure: BML Group on Finnish block list again
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6 Dec 2024 •
Reading time: 2 minutes Finnish authorities have added Betsson Group’s subsidiary, BML Group, to the list of payment blocks again. This decision does not come as a surprise to industry experts, but it does pose new challenges for the Finnish iGaming market.
Although the official announcement has only just hit the news, compliance specialists have been aware of it for a long time.
“We warned our clients last week. We provided detailed background information and explained the possible consequences.”
Antti Koivula from Legal Gaming Attorneys at Law
A long preparation for complex regulations
The news does not come as a surprise. The specialists have been following the case since March and issued a comprehensive update in October. The aim was to give companies operating in Finland a competitive edge and to be prepared for these developments.
According to compliance experts, the Finnish iGaming market is challenging due to strict regulations and increasing measures such as payment blocks. However, businesses that stay up-to-date with the regulations can better navigate the complexities and minimize risk.
How businesses can gain an edge
Legal Gaming emphasizes the importance of timely and detailed information.
“Our subscribers not only receive timely updates, but also in-depth analysis of trends and shifts in the regulations. With these insights, businesses can make better decisions and stay competitive in an ever-changing market.”
Businesses operating in Finland or other regulated markets are encouraged to educate themselves on the regulations. The experts offer guidance to address challenges and seize opportunities despite the complex landscapes like Finland’s.