BetMGM criticised for campaign featuring young athlete
On 2 June 2025, the Kansspelautoriteit (Ksa), the Dutch gambling regulator, issued an official warning to BetMGM. At issue was an advertisement on a well-known news website featuring 17-year-old football prodigy Lamine Yamal. The campaign breached Dutch legislation prohibiting the use of public figures in gambling advertisements, particularly when targeting vulnerable groups such as minors.