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The secret strategy of Stake and its ambassadors

2 Mar 2026

Promoted by celebrities and influencers followed by millions of young internet users, the online casino Stake has established itself in just a few years as one of the most visible players in the global gambling industry. Behind the spectacular winnings displayed on screen, a controversial industry is now raising questions.

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From arcade to smartphone: how Belgium became a gambling country

Caroline B.

1 Mar 2026

Anyone who experienced the nineties remembers the smoke in arcades, the clinking of coins, and cafes where slot machines stood almost by default next to the bar. Today, a single tap on a smartphone is enough to place a bet.

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X restricts global gambling advertising: does Belgium remain out of range?

Ron Emmerink

1 Mar 2026

The playing field is changing in one fell swoop. X (formerly Twitter. Ed.), is closing the door on gambling advertising, unless countries explicitly give permission and advertisers get a green light in advance. For operators and affiliates, this means: no more gray areas, but strict control. But Belgium seems to remain unaffected.

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Brussels warns about the illegal gambling market

Sarah C.

28 Feb 2026

On 24 February in Brussels, the European Economic Dialogues, organised by CommStrat in partnership with MEDEF, brought together politicians, industrialists and experts to discuss a question that has become strategic: the future of the online gambling sector in Europe.

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Clerk steals 93,000 euros in lottery tickets – Belgian police lose crucial evidence

Ron Emmerink

28 Feb 2026

Almost 93,000 euros worth of Lotto and Euromillions tickets disappeared from a gas station in Zutendaal. The store clerk initially confessed, paid back 3,000 euros, but is now asking for an acquittal. Not because of new evidence, but because the police lost the hard drive containing the camera footage.

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The National Lottery now classifies its games by level of risk

Alex D.

27 Feb 2026

The Belgian National Lottery has recently introduced an official indicator to assess the level of risk associated with each of its games. Inspired by a system similar to the Nutri-Score food rating system, this measure aims to inform players about the characteristics of the games on offer and to reinforce responsible gaming policies.

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KULeuven study: How advertising normalises gambling among Belgian teenagers

Glen L.

27 Feb 2026

A study conducted by researchers at Katholieke Universiteit Leuven (KULeuven), published in 2026 in Tijdschrift voor Communicatiewetenschap, documents the frequency and nature of young people’s exposure to gambling advertisements and their attitudes towards these messages.

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Heritage Tombola: applications now open!

Alex D.

25 Feb 2026

The National Lottery’s Heritage Tombola is now officially open for applications. The aim of this initiative is to finance the conservation and restoration of movable heritage objects in Belgium, with up to €150,000 per region available for selected projects. Institutions have until midday on 1 April to submit their applications.

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Study: 24% more bets thanks to ads during the World Cup

Glen L.

25 Feb 2026

A recent British study, carried out during the 2022 World Cup in Qatar, found that sports betting adverts broadcast on television not only seemed to encourage more people to place bets, but also increased the frequency of live betting.

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VPN and crypto casinos: the wrong idea

Caroline B.

25 Feb 2026

Is it a good idea to play crypto casinos using a VPN in Belgium? Absolutely not, it’s against the law and what’s more, you run the risk of never seeing your crypto-currency again. Our editorial board takes a look at this vast deception for you.

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Stake in Denmark, analysis of an announcement

Alex D.

21 Feb 2026

The announcement of Stake’s arrival on the Danish market was presented by certain specialized media as a major breakthrough in one of Europe’s strictest regulatory environments. However, a careful reading of the available facts suggests that this story needs to be qualified.

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Europe wants to cut off illegal operators

Alex D.

20 Feb 2026

The European online gambling market is experiencing an explosion in illegal supply. Public authorities are now looking for a new strategy: no longer going after sites one by one, but attacking the ecosystem that enables them to exist.

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BAGO’s commitment to safer gambling in the digital age

Glen L.

20 Feb 2026

Faced with the rapid expansion of online gambling, the issue of player protection has become a central public policy concern. In Belgium, BAGO’s operators defend a model based on the duty of care.

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Kansspelautoriteit imposes penalty of € 840,000 on Polymarket – penalty could rise quickly

Ron Emmerink

20 Feb 2026

It’s a tough rap. The Kansspelautoriteit of the Netherlands is intervening and imposing a penalty payment on Polymarket of up to €840,000. The gambling watchdog wants the platform to stop offering betting in the Netherlands with immediate effect.

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2026 World Cup: France fears betting explosion

Sarah C.

19 Feb 2026

In the run-up to the 2026 FIFA World Cup, France is concerned about a phenomenon that is well known at major international competitions: the rise of sports betting and, above all, its promotion.

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‘Trustpilot fails’ – illegal casinos dominate search results around EPIS

Ron Emmerink

19 Feb 2026

It’s scary. Those searching on Trustpilot for casinos with or without EPIS do not always get what they expect. Gambling Club took a closer look at the platform and came across a pattern that raises questions about protection and supervision.

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Minors and gambling: an increase under surveillance

Caroline B.

18 Feb 2026

A recent study into gambling practices among 15-17 year-olds reveals a significant increase in underage gambling in France, despite the fact that it is legally prohibited. The data show a shift in use towards circuits that are difficult to control.

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