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Kevin de bruyn sitting during an interview with the words "deepfake" written around him.

Kevin De Bruyne’s Deepfake video causes buzz

On social media, a deepfake video promoting (online) gambling by Kevin De Bruyne recently surfaced. However, this is not an authentic advertisement featuring Kevin De Bruyne, but rather a deep fake video, a creation generated by artificial intelligence. In this video, the Belgian footballer claims that he enjoys online casino games and that he has won a jackpot of 100,000 euros.

Advertising ban on online casino games

Even if you don’t follow online gaming news in Belgium closely, you’ve probably heard about the advertising ban in force in our country since July 1 of this year. This ban includes a series of rules and conditions that online casinos must follow for their promotions and other forms of advertising.

One of these conditions concerns the use of models, particularly athletes or well-known personalities, in advertising. This measure mainly aims to reduce the temptation of vulnerable players and minors to indulge in online casino games in Belgium.

Overall, these new rules are well respected by legal online casinos. However, among illegal casinos we still find operators who try to make their advertisements more attractive by using famous personalities, both in Belgium and abroad. To do this, the celebrities in question don’t even have to be in the know or real, as evidenced by a recent video featuring footballer Kevin De Bruyne and even Virgil van Dijk. An unknown third party created a Deepfake video, a fake video, in which these public figures promote an illegal online casino.

Deepfake video of Kevin De Bruyne

A video recently emerged in which Manchester City player Kevin De Bruyne talks about online gaming. The video first appeared on Facebook and then was picked up by various media outlets, but the purpose of the video is clear: to deceive people through social media.

Extract from a deepfake video by kevin de bruyn with dutch subtitles.
watch the video on the website of “Het Laatste Nieuws”

It is of course a Deepfake video (rigged video created with artificial intelligence), in which the animated image of De Bruyne, appearing very realistic, talks about his love for games of chance and online casinos, as well as a mobile application that he claims to use regularly to play.

“Not many people know this, but I like playing in online casinos,” says the fake De Bruyne, appearing in his Manchester City training kit. “And I recently won a jackpot of 100,000 euros.” This is of course a lie aimed at getting people to click on the link that appears at the bottom of the video.

As of today, the origin of the Deepfake video is unknown, it appears to be based on a real interview with Kevin De Bruyne broadcast earlier this year on Manchester City’s official YouTube channel.

An treacherous way to escape advertisement restrictions

The emergence of Deepfake videos in the world of online gambling advertising in Belgium raises alarming questions about the use of technology to mislead the public.

In a context where a ban on gambling advertising is in place, Deepfakes offer an insidious way to evade restrictions by using famous personalities to promote illegal operations. It is therefore essential that the online gambling industry in Belgium be vigilant to prevent future attempts to manipulate the public through Deepfakes, while preserving the integrity of the entire sector. Unfortunately the legal casino’s can’t counteract to this video due to the advertisement restrictions.

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Caroline specializes in the casino industry, where she combines a deep knowledge of the gaming sector in France with a passion for digital innovations. She explores the changes that are revolutionizing this industry, from the integration of artificial intelligence in the user experience and data analysis to blockchain technologies that strengthen the security and transparency of transactions. Curious and committed, she is particularly interested in responsible gaming solutions and new regulations, addressing topics as varied as player protection, risky behavior management, and the importance of ethical practices.

Through her in-depth and accessible articles, Caroline allows readers to better understand the trends, innovations and challenges of a constantly changing industry. She takes care to demystify new technologies and to make the link between technical advances and their concrete implications for players and operators. Her goal? To offer an informed and balanced vision of a sector in full transition, between tradition and modernity, while contributing to a dialogue around more responsible and secure gaming.

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