MyPokerPass: a new way to build loyalty among poker players 

Launched on October 26, 2026, in France, MyPokerPass gives poker enthusiasts the chance to win free tournament seats and other rewards. With over 1,100 sign-ups in just four days, this new platform relies on daily challenges and prize draws to engage players without asking them to wager any money. 

Winning poker seats without spending a single euro 

Entering a major poker tournament can quickly become expensive. Between buy-ins, travel, and accommodation, the bill can sometimes climb to several hundred euros—enough to deter casual players who nonetheless dream of sitting down at a competitive table. 

It is precisely to offer them an alternative that MyPokerPass was created. 

How does it work? 

Adult players can enter prize draws for free to win tournament tickets, competition buy-ins, or poker-related experiences. 

There is no need to deposit money or make any purchase. Users simply sign up on the platform and enter the available contests. 

Unlike freeroll tournaments hosted directly by poker sites, MyPokerPass does not require participants to hold an account with a specific operator. However, claiming certain prizes may require registering on a partner website. 

This approach should allow enthusiasts to discover new events without having to commit their own money right away. 

Over 1,100 sign-ups in four days 

In its early days, MyPokerPass is posting encouraging figures. 

According to data shared by the platform, more than 1,100 people registered within the first four days following its launch on October 26, 2026. 

The project is led by three French female entrepreneurs: Alexandra Kouao, Morgane Février, and Alix Rive-Decaillot, a former dealer. 

Their goal is to build a space that brings poker fans together while enabling tournament organizers and operators to reach new audiences. 

The platform has already signed its first official partner: PMU Play. However, MyPokerPass aims to work with a wide range of industry stakeholders, including casinos, poker clubs, and festival organizers. 

It remains to be seen whether this early momentum will hold up over time. 

A daily check-in to keep players engaged 

MyPokerPass goes beyond simple prize draws. The platform also aims to give users a solid reason to come back every day. 

To achieve this, it created the “Daily Pass” (Pass du Jour), a reward system built around consistency. Participants can claim their daily pass, accumulate points, and progress through different tiers, with surprise gifts also teased for the future. 

According to figures released by MyPokerPass, 40% of registered users claim their Pass every single day. 

This is an interesting result for such a young platform, although it will take several months to truly measure long-term user retention. 

The difference compared to traditional poker loyalty programs is notable. Normally, players earn perks based on the volume of hands played or the amount of money wagered. Here, progression is driven by attendance rather than money spent. 

While collecting points is engaging, it does not affect your odds in the prize draws. Every valid entry grants a single chance to win. 

A free-to-play model within a structured framework 

MyPokerPass emphasizes one key point: its contests require zero financial stake. 

The platform publishes official rules for each draw and restricts its services strictly to adults. 

This operating model sets it apart from traditional gambling promotions. Still, being free to enter does not eliminate all questions surrounding responsible gaming, as certain prizes grant access to poker tournaments where real money may be at stake. 

A new way for operators to attract players 

While contests are free for participants, funding comes from commercial partners. 

MyPokerPass invites operators to sponsor draws, provide prizes, or promote their upcoming events. 

For a poker site, the appeal is straightforward: giving away a tournament seat can encourage a player to discover its platform. 

Competition organizers, meanwhile, can tap into an audience that might not otherwise have considered entering their events. 

Yet this business model still has to prove itself. 

With just over 1,100 registered users at launch and only one official partner announced so far, MyPokerPass will need to convince additional companies to join the venture. It will also remain to be seen whether prize winners actually turn into regular attendees at the featured events. 

For the time being, the MyPokerPass app is not accessible from Belgium. We will be sure to keep you updated if and when the app launches in Belgium. 

Interested adults residing in France can learn more about how the contests work on the official website: www.mypokerpass.com.